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Reputation management for Hotels – ‘Home away from Home’
April 16, 2012 | 
Author It is a general notion that whatever ranks on Google is true and can be trusted; imagine someone running a hotel and receiving nothing but BAD reviews on a popular and trusted travel-website like ‘TripAdvisor that ranks high on Google.
If a hotel is trashed in reviews by a couple of users on TripAdvisor, then it is more than enough to bring its reputation down.
It won’t be easy to remove or block all negative comments about hotels, but one can always push them down by bringing good content up thereby making it rank on the first-pages of Google.
Top tips for Hotel Reputation Management:
- Monitor social-networking sites, and other online media to check what people talk in general about your business
- Respond to user comments, suggestions, feedback, complaints, and reviews, without fail
- Regular communication and more of interaction with web-users on a daily basis helps, and can help one tap new business opportunities from nowhere
- Actively communicate and interact with people/online users on some of these popular sites: Facebook, Twitter, YouTube, LinkedIn
- Submit relevant theme-based audio-video, and textual files more, to keep the users engaged
- Creating/joining different online communities and groups, for chat and discussion forums always help, to know minds of people
- Update your website daily/often with new stories about the business, post blogs, news articles about events and conferences etc. to keep the users well-informed about the company
- Holiday deals, discounts and offers, contests and giveaways can help in keeping the online users grooved to the business
- Incorporate reputation management in the ERP system to automate the business activities, and to streamline the process
- One can even seek experts and consultants for business reputation management strategies
Finally, outsourcing online reputation management to Reputation Management Companies can be a better choice for the service industry as a whole!
Posted in Google, Hotel Reputation, Reputation Management, Reputation Online, Social Network Sites | 
Tags: Hospitality/Recreation, Hotel Reputation, Online Reputation Management, Reputation Management, Reputation Management online, Search Engine Optimization, Social Media Management, Social Media Monitoring, Travel Review, Trip Advisor Hotels, TripAdvisor | 
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Google+ vs Facebook – its not over yet!
Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’
Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always. Read the rest of this entry »
Posted in Company Reputation, Google, PR / Public Relations, Reputation News, SEO, Social Network Sites | Tags: facebook, Google, Google Plus | 9 Comments »
Google scraps sidewiki – will you miss it?
Here you have another product of Google to hit the trash. Well, I wouldn’t say Google Sidewiki is a complete failure, but relatively a Google product that failed to keep up with the expectations”. Google has finally decided to close it down, and is offering its users to export all of their data. December 5, 2011 is the day Google will discontinue Sidewiki and erase all the content. Users’ can visit http://www.google.com/sidewiki/ and follow the manual to retrieve the data. Read the rest of this entry »
Posted in Company Reputation, Google | Tags: Google, Google Inc., google reputation, Reputation Management, sidewiki, Technology/Internet | No Comments »
Reputation Management, why you need it?
If you think that the online information about your product is as secure as you thought, I will be sorry to say you are wrong. You never know unless you are tracking your online reputation if any disgruntled customer or competitor is griping about you on Facebook and twitter. A close introspection and we found that Facebook status and twitter updates appear in Google’s search results faster. Why Google? Because that’s where 90% of internet users go to fetch information about you. So make sure what you want them to know about you because your understanding about your brand and product is not what you say, but what Google suggest it is. Read the rest of this entry »
Posted in Bad Press, Company Reputation, Google, Reputation Management, Reputation News | Tags: facebook, reputation, Reputation Management, social media, twitter | No Comments »
How to avoid accidental social media disasters
Do you have an active social media life? If the answer is a ‘Yes’ you need to be reading this post.
Post the ‘Weinergate’ incident, when an accidental tweet with an obscene photo that should have been made via direct message to an on-line girlfriend went public on Rep. Weiner’s timeline forcing his resignation, it is time to list out ways to avoid such social media disasters.
Armed with Android smartphones and numerous social media accounts on Facebook and Twitter is by itself a challenging situation. So you have your personal Twitter and Facebook account, and your companies’/clients’ both on a computer and sometimes even on your smartphone. Juggling these daily is daunting to say the least.
The other aspect is your own social life and how you conduct yourself in social circles, what pictures you post on Twitter and Facebook and so on. Ask around and you’re sure to know quite a number of people who have suffered the ‘Freudian slip’ or in this case the ‘Freudian click’ sending the wrong message to an ex-flame/spouse. You end up dealing with not just the horror of such a predicament but also the sinking feeling that it could have been easily avoided.
Here’s how you can avoid accidental social media disasters: Read the rest of this entry »
Posted in Celebrity Reputation, Damage Limitation, Personal Reputation, Politicians reputation, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | Tags: Android phone, Anthony Weiner, facebook, Hootsuite, Online social networking, Seesmic, social media, Tweetdeck, twitter, Weinergte | 2 Comments »
Top Ten Don’ts of Reputation Management
Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.
Posted in Bad Press, Company Reputation, Damage Limitation, Google, National Reputation, Negative Forums, Personal Reputation, politicians, PR / Public Relations, Press & Journalism, Reputation Management, Reputation News, Reputation Online, Reviews & Quality, Social Network Sites | Tags: brand management, Google, negative blogs, Negative Forums, negative press, negative reviews, negative threads, Reputation Management online, Reputation Management Tips, Review sites, SEO, Wikipedia | 2 Comments »
Top Ten Reputation Management Tips
Ok, here should be a comprehensive guide to managing your own online reputation and the things you SHOULD be doing to preserve your own/brand name. If you’re here, you’ve already shown an interest in making sure you’re doing what you can to keep your head above the proverbial current of the internet. Or you’ve found yourself in an unpleasant situation and are facing unwarranted negative press/publicity and are seeking ways to rectify your situation.
Posted in About Us, Bad Press, Damage Limitation, Google, google alerts, National Reputation, Personal Reputation, Press & Journalism, Product Reviews, Reputation Management, Reputation News, Reputation Online, Reviews & Quality, SEO, Social Network Sites | Tags: Computing, internet, Internet Marketing, marketing, Online advertising, Reputation Management, Search Engine Optimization, Social network service, Technology/Internet, Top Ten Reputation Management Tips, User-generated content, website | No Comments »
Doctor, Doctor – I Found A Picture Of You Drunk And Now I Don’t Want Surgery.
There’s one of two reasons you’re not laughing at the moment. Most commonly it’ll be because the joke wasn’t funny. Then you have the group of doctors who’ve just realised that the pictures they posted of last year’s New Years party might well cost them clients.
Posted in Damage Limitation, Doctors Reputation, Google, National Reputation, Personal Reputation, Reputation Management, SEO, Social Network Sites | Tags: doctors reputation, doctors reputation management, Google, Internet search engines, negative media, Search Engine Optimization, Xobni | 1 Comment »
Doctors’ reputation and online reviews
From restaurants to hotels there are reviews for just about everything and doctors are no exception. There are millions of critics eager to post their last night experience about a chicken dish or grumble about a lethargic service and they will find a place to post them. Similarly websites like ratemd.com or angislist.com is a place where users post comments about their physicians. A Doctor will have hundreds of happy patients, but it only takes one bad review to trash a Doctor’s online reputation.
Posted in Doctors Reputation, Google, Hotel Reputation, Personal Reputation, Reputation Management, Reputation News, Reputation Online, Reviews & Quality | Tags: Bad Press for Doctors, clean online reputation helps, Doctor, Doctor Reputation, doctors reputation, E-Patient, Google Inc., Health, Health economics, Health/Medical/Pharmaceuticals, Healthcare in the United States, Medical terms, Medicine, National Doctor Database, National Health Service, Online Reputation, Patient, Reputation Management, Texas, unfair online trial | No Comments »
To have a Wikipedia page or not? Small Business Reputation Management
Wikipedia began with the noble intention of providing all with free information on anything under the sun. So yes, the content should be impersonal or neutral and in an openly editable model. So unlike an encyclopedia, which is written by experts, the Wikipedia content is largely written by volunteers who do so without pay.
The big advantage: By virtue of being a favoured site by Google, the SEO or ORM implications of having a Wiki page for your small business are huge. Wikipedia pages usually rank on the first pages of Google and other search engines.
Should you have a Wikipedia page for your small business? Read the rest of this entry »