Damage Limitation
Is Phil Keen the new Stig?
BBC’s Top Gear has featured in the news recently due to their very public, and very unsuccessful, court battle with publishing company HarperCollins over rights to publish the autobiography of the former ‘Stig’.
Claiming that Ben Collins, former Formula 3 racing driver, was in breach of a confidentiality clause in his contract with the show, the BBC demanded that the book not be published so that the anonymity of their Top Gear character remain intact. They said that the character’s mystery was a key contributing factor to the ongoing success of the show, and that HarperCollins shouldn’t be allowed to publish the book, entitled ‘The Man in the White Suit’.
And now, as TV bosses at the BBC and Jeremy Clarkson try to decide whether or not to continue the Stig as a feature of the show, news of Collins’ replacement is already lighting up the internet. It’s reported that young driver Phil Keen, having already stood in as the Stig for the show in the past, is set to take over the role – ensuring that the mystery surrounding the character will forever be that little bit harder to achieve.
The internet is a hot medium for the spreading of gossip and breaking news, and if this ongoing headache for the producers of Top Gear shows anything at all; it’s that you don’t have to have done anything wrong to attract the wrong kind of attention.
Online reputation management cant protect your business and help keep your secrets out of the spotlight. Act now, or risk your own Stig leaving you with a bitter taste in your mouth and skidmarks over your… reputation.
Mel Gibson keeping quiet the Tiger way
Mel Gibson by choosing to follow the footsteps of the disgraced golfer, Tiger Woods has only made his reputation slump from bad to worse. Just like Tiger chose to keep quiet Mel Gibson too, remained out of the media eyes as soon as the accusations of domestic abuse and the rant tapes got viral on the web. Even when this celebrated actor was dumped by his agents at William Morris he chose to keep silent and to remain in the oblivion, which was a badly executed reputation management plan from his side.
Even When Gibson’s attorneys fiercely defended their boss by firing salvos against his former girlfriend Oksana Grigorieva’s allegations, Gibson never came out into the open. So, did Gibson also made a costly mistake by not addressing his serious reputation issues, which assumed massive proportions with every passing day. But, Perhaps his silence has made the public believe that the tapes were probably real, which made his situation worse.
Gibson might have played it safe as he is infamous for his vitriolic tongue and by keeping his mouth shut he might have thought to scramble home safely. Mel has been through such issues earlier also and with each incident it is becoming all the more difficult for him to salvage his reputation. Silence might be golden in real world but not in the web where making noise is the best way to prove your point, pull the crowd and to safeguard your online reputation.
Dudley do right for BP?
BP is making some serious PR changes quite like how political parties field local guys for elections Robert Dudley comes in waving the American flag. We hear about him talking of his times fishing and swimming in Mississippi growing up. While outgoing CEO Tony Hayward has termed the oil spill crisis like “stepping out from the pavement and being hit by a bus”. He seems to be stepping down to appease the masses.
BP will have its first non-British CEO and this is sending a message to the US that they have someone who will think about their side of the story – someone who has a genuine interest in cleaning up the mess and someone who has admitted to facing colossal issues to tide over the problem. Bob Dudley sure seems like the man we need.
BP also needs to understand the horror people feel knowing that stringent security measures could have averted this enormous problem. Well there is also the politics of further deep sea drilling to considered and the oil lobby’s sheer power on the other side. BP has made quite a few PR duds to its credit, like publishing full page glossy advertisements, censoring press and sponsoring events during the crisis. Hardly the right time to seem looking for PR and not to mention the neat retirement amount and pension fund that Tony Hayward is set to take away.
Whoever made a lot of the decisions that BP made needs to go and that is where the new CEO steps in. And this is what Dudley said..
“We will fulfill the promises we’ve made”
“Meeting our commitments is critical for BP’s long-term success. Taking over this role, I will not reduce my commitment in the region.”
“It’s not our intention to exit the U.S. nor do we believe we will have to. We fully intend to maintain those businesses and restore our position in the Gulf.”
Apple iPhone 4 flaws and reputation damage
As Apple Inc strives to pacify the irate customers over the antennagate fiasco, its shares have tumbled to an all time low and online consumer polls show a swinging brand loyalty among its users. Apple would be wary of the media headlines that talk about the antenna flaws even today as it might result in a dip in its future sale figures. In a Reuters online poll, 56 percent people opined that the controversy made them less likely to buy an iPhone. Ever since the complaints started trickling in, Apple has so far lost about $16 billion in market value.
Meanwhile, an extensive 90-minute news conference held by Apple’s chief executive has helped to fix the public relations damage to some extent, though much remains to be done to resolve the issue . The press conference of Apple CEO Steve Jobs that came as a surprise to many customers and investors did not touch upon the future course of action that Apple may take to sort out this mess, though it cleared the doubts of the users and redirected their attention to the positive aspects of this coveted brand.
The company said the media had blown the issue out of proportion, but offered free cases to consumers to help mitigate any signal strength problems.
Industry watchers are betting that despite all the odds like the pending lawsuits, poor reviews from Consumer Report and ever increasing user complaints, Apple might not be willing to initiate an embarrassing recall, which might be more damaging to its well earned reputation for quality products.
The wrap around antenna flaws of the hyped iPhone 4 had hit the headlines soon after the model was launched. So, Apple needs to come out with a proactive strategy in identifying and finding a permanent solution to this issue as any delay could prove detrimental to the establishment of iPhone 4 brand in the market. Apple has initiated quick fix methods like offering free protective cases for the users to offset the signal problem, till it comes up with a permanent solution. It is indeed a race against the clock for Apple as it has to move past the issue quickly to ensure its brand protection before it snowballs into a major scandal.
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Mel Gibson reputation – Is the worst over?
As we mull over how Mel Gibson’s reputation, future plans and how even a comeback can materialize, he seems to have found some reprieve. Mel’s ex-wife has come out with a signed affidavit saying he was never abusive towards her or her children. This coming from a 28-year marriage does bring in some good tidings for the star.
However, there is still that question – “Will Mel Gibson go to jail?” to be dealt with and the legal teams are probably going to battle it out over extortion threats from Oksana Grigorieva and spousal abuse from Gibson being fought at length. From a celebrity crisis and damage control angle, Robyn Moore’s affidavit is like a God-sent for Gibson.
It’s almost certain that Hollywood will let things play out and wait for the outcome of the legal case for child custody. Whoopi Goldberg’s attempt at supporting her friend is frankly not enough, apart from the ‘racist’ tag Gibson also needs to fight his ‘misogynist’ and ‘abuser’ tag.
Like Tiger Woods who is now battling golfing trouble after his reputation debacle Mel Gibson will have to make a comeback that is so awe-inspiring that all’s forgiven in the name of art and cinema. Tiger Woods is well aware of this as well as he fumbles to get his groove back on the green.
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Fame comes with a price – Social conduct and celebrity reputation!
Do you ever think before you act? If not, then better develop a habit of doing so, especially when you are a celebrity or known personality. Your behaviour has an immediate impact on your reputation, it might sound clichéd, but practically it makes a huge difference to your image and reputation.
Usually in case of celebs such reputation disasters occurs when misconducts or anger tarnishes their social image. Being vulnerable, a single false move can bring down the reputation drastically.
Behaviour and social conduct has a lot meaning and value when it comes to celebrities. Always in the limelight, these so called stars are social figures and their acts are watched by millions. Any bad conduct from their end can be axing their own feet. In many instance it has seen that, how celebrity image has fallen down by their misconducts or offensive acts. Whether it’s by being rude to the media or by having a foul mouth, violent behaviour in public is simply disgraceful.
Some of the offensive acts by the celebrities:
- Lindsay Lohan was recently charged with carrying “contraband” found in her wrecked car.
- Paris Hilton was sentenced to 45 days in jail for driving on a suspended license.
- Mel Gibson verbally abusing and slapping his girl friend.
Robert Thompson, a professor of popular culture at Syracuse University said “Celebrities behaving badly is certainly not an uncommon thing to find throughout history and it is certainly not going to fade away.”
To maintain and protect your reputation today is far difficult than the hardships you faced to gain that fame, as the adage goes, “With great power comes great responsibilities”. In the same way, it asks for great responsibility to sustain that fame and glory.
However, if you are looking to rectify your flaws, then we at Reputation Management For.com suggests, a concrete PR strategy and reputation management plan, which will help you to repair your lost image and resurrect from the damages. Reputation management even helps you to manage and enrich your reputation, and also helps to keep track of the status of your reputation. Celebrities and social figures are recommended to shield there reputation with a systematic reputation management plan, especially at a time when social networking has given people the space to air their views easily.
Radisson hack
The news that Radisson hotels in Canada were hacked is no surprise. What is a surprise is that it does not happen more often with hotels employing low quality staff and the relaxed attitude we al have to giving hotels our details. It is an obvious site to hack. Fortunately for Radisson other hotel chains have experienced similar hacking; Westin hotels were hacked in 2008 in Berlin by a Russian mafia gang. For Wyndham Hotels, there is the embarrassment of being hacked three times by the same method before it was discovered. In all cases credit card information was compromised.
Hotel chains routinely hold customer credit card data to hold against a stay. Any criminal will know this and know that there are multiple logins and sites to access the systems. Similarly many hotels run the same systems so the problem is mo than one hotel chain wide.
What impact will a loyalty card have if customers are having to replace their cards? Fortunately hotels have the obvious recourse of inviting guests to stay for free as an apology which protects them from too much negative comment.
Hotels should respond to these sorts of incidents with rapid response free by offers to customers to keep them onside.
Can the Mel Gibson reputation ever recover?
Mel Gibson is once again in the news, well this time again not for his celebrity image, but the ‘Brave Heart’ actor seems to have lost it all. Gibson has been accused of slapping his ex-girl friend, Oksana Grigorieva twice on her face. If this was not enough, then the recorded racial slurs made by Gibson has put him in probably the worst backlash ever.
A glance at the chart and its plain that there are more negative contents and news about the star, with nothing much positive to report on Gibson these days.

What can reputation management do for you?
Reputation Management services has become a key aspect for almost all companies. This dynamic service is coming to be regarded as a major boon for all businesses, brands, individuals and products who were victims of this so called reputation crisis. Your company’s reputation might be immaculate at present, but one can’t predict when the situation turns around.
Reputation management services might be something new, but in such a short span of time it has proven its mettle and has got recognition globally. From politician, sports personalities, celebrities, companies to doctors have all embraced it as yet another aspect or PR. It can’t be denied that many companies and brands are benefited with the effective tools of reputation management. No matter its a small business or a Fortune 500 company, reputation management service is meant for all.
It is debated that, the results of these reputation management services comes gradually and not in a haste. Well, to bring your reputation up is a systematic process needs patience, as this is a sensitive area. To promote a brand or key phrase and to optimize it correctly asks for time, and to further push down the negative results and at the same time bringing up positive contents needs a concrete strategy and proper allocation. Meanwhile the use of a pro-active SEO campaign is a smart way to bring up your brand image and reputation in search engines.
Many companies argue that, its really pain staking to sit and watch all negatives about the business, even after resorting to these reputation management services, but they have to understand the sensitivity of the issue. Reputation management campaign works as a process and it slowly weaves a positive image for your brand, making sure the credibility of your brand or company is never lost.
How it works :
After analysing the position of the company online, with the help of the articles, web pages, blogs and pictures, the reputation management plan is designed. After judging your present status online and by knowing how people perceive you, the repair works of your online reputation starts off.
As we all know ‘Google’ does an index of new pages fast, so by publishing blogs, web pages and articles about your company we can bring the positive side of your business. As your page gets cached by Google, you can work more stringently to rank those pages on the top searches. It can take a minimum of six months to get the results, but at the end of the day you are satisfied with what Google is coming up with about your company or brand . You have more control of your reputation and that makes all the difference!