‘Yet another talent lost early’ as tributes to Amy Winehouse pour in, there are quite a few shameless self-promotions going on out to market her sudden death. This post is not to serve as an eulogy to Amy but to point out to companies how not to market on their official twitter accounts during the death of a celebrity.
‘Should Traffic Ever Trump Taste?‘ gives two examples of such behaviour and we pick the Microsoft UK PR twitter handle post – and yes they were crass enough to post this…
Clearly their later apology and tribute did nothing to cover up the real intention of the tweet.
This is a great example of how not to be a PR handle on Twitter and clearly puts Microsoft UK in a bad light, despite the opportunity of increased sales of Amy’s music. Definitely a big ‘thumbs down’ from us here at Reputation Management For.com.
The Twitter outing of celebrity names who have taken out superinjunctions in the UK courts to prevent the reporting of adultery and other private misdemeanors has been a watershed moment in privacy laws in the UK. The Ryan Giggs superinjunction and his law firm Schillings’ decision to pursue Twitter Inc. aggressively seems to have backfired for both client and the law firm. Read the rest of this entry »
2011 is seeing its first great celebrity meltdown with Charlie Sheen; and as reputations went, he clearly was the highest paid TV actor, and all this is changing. Charlie joined Twitter in the middle of it all and in 24 hours @charliesheen has amassed a following of 1077386 and counting.
His tweeting fascinates one and all, from his ‘goddesses’ and twin boys’ pictures to his polygamous life its all in the headlines. Talk shows are increasing viewership with a Sheen appearance like Piers Morgan did or ABC did. Hugh Hefner may soon have a successor in Charlie Sheen, but Two and a Half Men is cancelled and his soon to be ex-wife has managed to get their twin boys out of the house and away from their dad. Read the rest of this entry »