- Should companies bet on social media marketing?
- Google auto-complete reputation woes!
- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
Author Archive
The Ethics of Self Promotion Through Charitable Causes (A Case Study)
November 4, 2011 | 
Author Social Media has been an excellent vehicle for businesses to promote their brands and products for years, and with a theoretical audience of over one billion users it’s a trend that’s set to continue for the foreseeable future. From that, it’s of little wonder that slowly people are starting to realise the potential for charities to make their mark on this global audience for the betterment of their respective causes. But what happens though when lines get crossed and businesses and charities start working together, and it becomes difficult to see exactly who’s getting the better deal? Read the rest of this entry »
Posted in Celebrity, Company Reputation, HR Reputation, Reputation Online, Social Network Sites | 
Tags: Charitable organization, charity, DPG plc, exploit, exploitation, GBP, Human Interest, Neo-Natal Death Society, Peter Brady, Real-time web, SANDS, Social Issues, social media, The Chartered Institute of Personnel and Development, Tweet, twitter, Twitter Inc, Web 2.0, World Wide Web | 
1 Comment »
Social Media Marketing – How To Use Twitter
Twitter is one of those “new things” that a lot of people keep meaning to get around to, without actually ever doing it. It’s a permanent fixture of the proverbial ‘to-do e-list’. At the end of the day, why bother? Surely it’s just a bunch of people talking about their day, hoping that other people will care that they’re “making toast” and whole lot of other inane nonsense, right?
For the most part, sure. It’s said that “Twitter is for people who can’t shut up, even when they’re by themselves” and yes, we know a few people like that! There is an awful lot of nonsense to sift through before you come across anything half-decent. But then that’s no different from literature – for every “A Brief History of Time” or “Great Expectations” there’s a thousand Dan Brown-esque books that will genuinely lower the collective IQ of human kind.
Posted in Social Network Sites | Tags: #hashtag, @Mentions, How to use twitter, online community building, Online social networking, organic traffic generation, Real-time web, RT, social media, social media community, Sockington, Trending, Tweet, Tweeting, twitter, Twitter Inc, Web 2.0, World Wide Web | 4 Comments »
Top Ten Don’ts of Reputation Management
Yesterday we did a piece on the Top Ten Reputation Management Tips, detailing 10 things you really should be doing to preserve your own/brand name on t’internet. And, while we freely admit that the list wasn’t exhaustive, there are also some things which – equally as importantly – you should NOT be doing. Whilst amicable that you should wish to fix any issues that may arise, within you is the potential to make things a whole lot worse, too.
Posted in Bad Press, Company Reputation, Damage Limitation, Google, National Reputation, Negative Forums, Personal Reputation, politicians, PR / Public Relations, Press & Journalism, Reputation Management, Reputation News, Reputation Online, Reviews & Quality, Social Network Sites | Tags: brand management, Google, negative blogs, Negative Forums, negative press, negative reviews, negative threads, Reputation Management online, Reputation Management Tips, Review sites, SEO, Wikipedia | 2 Comments »
Top Ten Reputation Management Tips
Ok, here should be a comprehensive guide to managing your own online reputation and the things you SHOULD be doing to preserve your own/brand name. If you’re here, you’ve already shown an interest in making sure you’re doing what you can to keep your head above the proverbial current of the internet. Or you’ve found yourself in an unpleasant situation and are facing unwarranted negative press/publicity and are seeking ways to rectify your situation.
Posted in About Us, Bad Press, Damage Limitation, Google, google alerts, National Reputation, Personal Reputation, Press & Journalism, Product Reviews, Reputation Management, Reputation News, Reputation Online, Reviews & Quality, SEO, Social Network Sites | Tags: Computing, internet, Internet Marketing, marketing, Online advertising, Reputation Management, Search Engine Optimization, Social network service, Technology/Internet, Top Ten Reputation Management Tips, User-generated content, website | No Comments »
Jemima Khan Victimized, Footballer Busted, Superinjuctions Under Scrutiny – Thanks, Twitter
Television, radio, newspapers and the internet. Which is the odd one out? The internet, for as Monday proved – it’s the one thing that can’t be controlled by a court-issued super-injunction. One can’t help but feel bad for Jemima Khan, who this week held an awful lot of limelight and felt the full force of social media scrutiny. And now, thanks to the mockery Twitter made of the British judicial system, privacy laws are facing review according to UK ministers.
Posted in Celebrity, Celebrity Reputation, Social Network Sites | Tags: footballer, Jemima, Jemima Khan, Jeremy Clarkson, News media, Real-time web, Top Gear, twitter, Twitter Inc, United Kingdom, Web 2.0, World Wide Web | 3 Comments »
SyFy Kills Stargate Universe (SGU) And Reputation
[Updated 13/06/2011] I don’t envy the work of a TV Network President. I envy the salary, sure – but trying to ensure that television continues to make money at the cost of quality, principles and a core fanbase can’t be easy. That’s probably not the way the job should work, but just try telling that to Dave Howe, President of NBC Universal’s ‘SyFy’ television network. Hordes of fans are turning their backs on the cable channel, and it’s primarily down to the decision to cancel fans’ favourite: Stargate Universe.
Posted in Company Reputation, Damage Limitation, Examples, Negative Forums, Online PR, PR / Public Relations, Reputation Management, Reputation Online, Social Network Sites | Tags: Dave Howe, Facebook Inc, Save Stargate Universe, SaveSGU, Stargate, Stargate SG-1, Stargate Universe, Syfy, Twitter Inc | 57 Comments »
Know Thy (Social Networking) Self
They say imitation is the greatest form of flattery. They say that impersonation is a form of imitation. Ergo, shouldn’t impersonation thus be considered flattery? Well, no – not really. Especially not if, whilst impersonating you, they’re actively making you look bad. And unfortunately, this is becoming an increasingly ‘popular’ practice amongst social networking sites.#
Doctor, Doctor – I Found A Picture Of You Drunk And Now I Don’t Want Surgery.
There’s one of two reasons you’re not laughing at the moment. Most commonly it’ll be because the joke wasn’t funny. Then you have the group of doctors who’ve just realised that the pictures they posted of last year’s New Years party might well cost them clients.
Posted in Damage Limitation, Doctors Reputation, Google, National Reputation, Personal Reputation, Reputation Management, SEO, Social Network Sites | Tags: doctors reputation, doctors reputation management, Google, Internet search engines, negative media, Search Engine Optimization, Xobni | 1 Comment »
Stephen Fry Pledges Prison Over Twitter Joke
Twitter and other social networking sites have the potential to be a great source of information and entertainment, if you have the patience to filter through all the “I am eating toast”-like posts. Of course, they also have the potential to cause a whole world of grief if handled incorrectly. For celebrities, a bit of misdirected anger will usually result in some negative media coverage. For former trainee accountant Paul Chambers, his mis-Tweet resulted in legal action and the loss of his job. As a result, a whole host of famous faces have been up in arms, including (and especially) Stephen Fry.
Speedo Takes Aussie Blogger To Court
Sportswear giants Speedo have taken a break from smuggling budgies and started down the path of smuggling bloggers to court as it’s revealed they’re unhappy with one Australian blogger who’s “using their brand name in vain”.
Read the rest of this entry »