If in the past, we’d turn to our family or friends circles for recommendations, advice, opinions or answers, it then turned towards “www.com” ever since it appeared on the virtual scene. Today, we are once again back to asking friends and family circles with the help of this World Wide Web. The 3 W’s have given birth to several new generation virtualities, especially the ‘social media’. Now, ‘social media’ is the best source of recommendations for nearly everything including the reputation of your brand.
Social media has emerged itself into a vast number of siblings such as Facebook, Twitter, Youtube, Flickr, Linkedin, Google Plus and so on and on the list goes. Social media and search are converging because search engines are incorporating social signals. Google, Bing and Yahoo have incorporated Facebook likes and Twitter’s tweets into their organic search results. Now, searchers see results in different formats based on activity within their social networks.
Social networks are now expanding their own search functionality. Facebook now lets you search your News Feed for status updates, pictures and videos shared by your connections or brands that you “like.” Twitter bought Summize and is continually improving its search capabilities.
It is seen that consumers are skipping search engines and asking their social networks friends and family for recommendations. This may be most alarming for marketers who are relying on search engine marketing. These social media can make or break one’s reputation. That’s the reason why most of the brands and businesses are after these social searches. Ensure that your brand is well-positioned in a world of social search and that is the big tip for 2012 from Reputation Management For.com for brand protection.