Have you given up on Google Plus, already? The Google+ rollercoaster has been nothing short of mercurial – The fanfare, the golden invite, the Google+ launch was on hype overdrive; then came the ‘is it dead’ questions and Facebook launching new features to stay in the game. Google is now talking about brand pages in Google+, yet another feature in Facebook; and hence the question – ‘Does Google stand a chance against the social media behemoth that Facebook is?’
Google+ syncing seamlessly with Android devices: Google+ of late seems to be more about bringing all your web presence onto a single platform with easy icons and circles. So from easy instant upload of photos from your Android phones to video chat hangouts, its about getting you organised the Google way. The best part about this is that, the photos that get instantly uploaded are not available to your Google+ circles by default; you have to make it available or shared on Facebook etc manually. Google scores on privacy which has always been a sticky point for Facebook always.
Facebook popularity to stay: Facebook and its numerous Apps are the rage worldwide and is not likely to make a difference to its millions of users as far as social media activity goes; and the Facebook ‘likes’ will continue to to be popular and people will continue to share and upload images from Facebook. So on a social networking level there is no way that Google+ will replace Facebook.
Brand building and search implications: For Google+ the focus is on brand building and this is where small companies or professionals should focus on as well; and the SERP privileges of having Google+ page is sure to mount as the days go by. Being the giant search engine that it is, the SEO implications could be phenomenal in the future.
The trick in appreciating what Google+ could be, is to look at it as NOT a social networking platform but as an organiser of all your web activities, contacts, chats, professional meetings (Hangout) and as a means of brand building.
I’d definitely recommend having a Google+ page for your business as Google eventually gets around to what it originally planned in terms of web content importance with more applications coming under the Google+ umbrella.