Reputation Management Online

In this era when everything is decided online and just a click away, social media is one such thing that comes as handy. One negative review if failed to deal with can give you nightmares. A recent survey conducted in the UK reveals how major companies believe that Social networking is a ‘big issue and a potential risk to their brand and reputation.

Reputation Management For.com has noted an interesting factor, that most companies do not have a social media button or twitter streams on their websites. Companies fail to realize that social media is more than marketing since this medium determines key business judgments today.

Something that comes quickly to the mind is the Vodafone twitter gaffe, and how a customer service staff by mistake posted an obscene message on the company’s twitter account. This caused the company to issue an apology to thousands of its followers. Though Vodafone acted quickly and deleted the tweet, but users were quicker and saved a copy and circulated it on the internet. The point is one wrong move and it spreads like wild-fire on social media. So this is one example to say how companies need to ascertain to counter and monitor social media.

To listen and react to what is being said about your product or service is the only way to say you care. Fortune companies have understood the influence and power of social media, but there are companies that think it is as a mystifying force and something beyond their control.

“Social media is not something you can manage like PR, there is significant challenges and if not dealt properly will kill your brand reputation, which may take years before you can set it straight.

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