Reputation Management Online

Google is to search engine and Facebook with social networking. Just like other website you can search on Facebook, but that necessarily does not make it a search engine.  On the other hand Google isn’t a social website.

But now reports have surfaced that Google wants it search to be more social. The reason behind this move is obviously they want to make a place for themselves in the social networking world.

After the Google Buzz social network fiasco, the search engine giant is stepping carefully with new social features. This time they have introduced “+1” button that will appear next to search results. This is intended to allow users’ to see what they liked and refer them or add them to their data. This is something similar to ‘Like’ button on Facebook.

The second reason to do so is Google thinks that information from +1 social search will provide them with important amount of data on the quality of websites and search results. Though Google say that data will not have any influence in search results, but the use in future is not ruled out.

Now it’s interesting to see how Google compete against the social networking giants. As it happened with ‘Buzz ’ when it was launched Facebook was already a household name and users had no plan to move to Google since their relationship have been there for years.

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