Reputation Management Online

Online reputation management cannot be taken for granted. Online reputation management combines a series of strategies and methodologies that when effectively done, help promote a positive online presence for a company. Online Reputation Management (ORM) has two defined branches, Proactive and Reactive. Both branches ensure online actions are controlled and monitored for a positive online presence of a company.

Reactive Reputation Management:

Reactive action is necessary in a business context and it is taken as a positive step. Reactive reputation management is recommended for companies that have an existing complaint online and want to get rid of it. Reactive Reputation Management includes the following:

• Keeping an eye for online conversations about your brand.
• Maintaining feedback to client’s complaint or praise
• Tracking with latest online trends to make use for marketing and customer services.

Businesses that took time to do Proactive Reputation Campaign on their online brand are more protected from reputation erosion than those businesses that did not even take time to build a solid wall that will shield their Google results image from customer complaints.

Proactive Reputation Management:

Proactive reputation management is all about shielding your online brand and your Google image from all kinds of reputation attack. It is sure to secure you a positive online reputation. Proactive Reputation Management includes the following:

• Social media management – getting involved and monitoring
• Blogging on different networks
• Creation of mini-sites to keep the reputation high
• Search Engine Optimization combined with monitoring
• Article submission through numerous article submission help to flood the online world with things you want to say. The control is in your hands.

By combining both the Reactive and Proactive strategies with constant brand monitoring, companies need not worry about reputation attacks.

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