Reputation Management Online

Reviews are a company’s best friend or worst enemy.  It can dramatically increase your sales or totally devastate them overnight.  Nowhere is better than the Internet to see the results or how affective they can be.

Hotels, where would you research to find out if a hotel is any good?  Tripadvisor? Electronic goods where would you check? Which.com, Iphone apps, before you download them or even look at them in details do you look at the review rating first?

Reviews can kill a movie, a sports player’s career, a company’s product and yet still people tend to come to a company like ours when negative reviews and comments have already hit the top of the search engines.  Consumers don’t really care what you have to say as a business, they are more interested in what other users or previous customers have to say as they believe them to be more honest.

Recently I have been involved in a medical marketing site, it astonishes me how ignorant manufacturers and resellers are about the internet and how much they still don’t get.  When we conducted a survey at a conference  we asked buyers how many primarily researched on-line before they came to the conference. 95% of people put their hand up, 95% not 10% not 25% but 95% but still many businesses think that attracting negative comments online about them or their products don’t effect them?

Companies are still hawking their products with meaningless marketing speak, consumers and customers are turning to other customers for their opinions before making purchase decisions. Capturing customer opinion and reviews is now a critical task for companies as they compete in the market. Capturing them and publishing them must play a central role in the marketing plan for any product or service that a company offers.

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