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- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
Archive for July 2010
How Cyberbullying adversely affects reputation?
July 12, 2010 | 
Author Cyber bullying is not something new, however the reality is that not enough attention have been paid to ensure its prevention. Cyber bullying could very badly influence the online reputation of companies and individuals.
Cyber bullying involves the following
- The misuse of communication technologies to support deliberate, repeated, and hostile behavior by an individual or group
- Hacking into accounts and posting wrong and often scandalous information
- Vicious forum posts,
- Name calling in chat rooms,
- Posting fake profiles on web sites,
- Sending threatening or mean email messages
- Redirecting hits to spam or porn sites
Although it is not a physical attack, it can do extensive damage to the reputation of the other person. Nobody is immune to the attacks of cyber bullies, however, most of the cyber bullying incidents involve kids and young adults. The recent cyber bullying tactics of Justin Beiber haters and how these have affected his online image should be a perfect example of the intricate relation between online reputation and cyber bullying. Negative posts and bad elements gain acclaim through shared videos or online forums and it could assume viral proportions in no time.
Your online reputation can be protected by keeping the slanderous posts at bay and for this an array of ORM tools like SEM and SEO are being used with success. Cyber bullying could well be an expression of revenge or a projection of their own insecurities. The online community has a collective responsibility to bring justice to those who are victims of cyber bullying.
Posted in Bad Press, Damage Limitation, Reputation Management | 
Tags: cyber bullying, Justin Beiber, online reputtaion, online slander | 
3 Comments »
Can the Mel Gibson reputation ever recover?
Mel Gibson is once again in the news, well this time again not for his celebrity image, but the ‘Brave Heart’ actor seems to have lost it all. Gibson has been accused of slapping his ex-girl friend, Oksana Grigorieva twice on her face. If this was not enough, then the recorded racial slurs made by Gibson has put him in probably the worst backlash ever.
Top 21 google search results for Mel Gibson
A glance at the chart and its plain that there are more negative contents and news about the star, with nothing much positive to report on Gibson these days.
Posted in Celebrity Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online | Tags: actor, American film directors, Bad Press, Celebrity reputation management, Cinema of the United States, Entertainment/Culture, Film, Gibson, Gibson Guitar Corporation, Human Interest, Mel Gibson, Mel Gibson DUI incident, Mel Gibson online reputation, Mel Gibson reputation, Online Reputation, Online Reputation Management, ORM, PR / Public Relations, reputation, Reputation Management, The Beaver | 3 Comments »
Justin Bieber Reputation and Cyberbullying
Justin Bieber was a celebrity ,well known for his good looks and the top of the chart pop hits till recently. However now he is more famous for being the subject of one of the fiercest online cyberbullying campaigns by the group, 4chan. As per the figures of Mashable.com, 4chan hacked YouTube sending pop-up messages across the site and redirected Bieber’s video pages to malware and porn sites. This is only one among the many attacks aimed against this young celebrity , who took the virtual world by frenzy. For long Bieber was the poster boy in Twitter and the social network sites, which prompted the Bieber haters to launch a nasty elimination program that would exclude all the mentions of this pop world wonder from any Twitter feed.
This vicious attack continued even during his much publicized “Justin Bieber My World Tour” contest where his fans were invited to vote what country to send him to. The notorious cyberbullying group of 4chan took full advantage of this golden opportunity and started a North Korea campaign for Beiber through 4chan’s website that tells viewers how to hack the contest system. As a result of which North Korea overtook Israel as the first choice for where to send Bieber next.
However, Bieber will never be going to North Korea as western music is banned in North Korea and most importantly most North Koreans do not follow Justin Beiber nor the internet and might not even know who Justin Bieber is!
Bieber has not come out with a public response on the whole issue so far nor his website has carried any updates on this scandal. Thus the fans and haters of Bieber have been left to gossip and speculate about the future course of action of this gifted artist. However as the scandal has been all over the webspace for weeks, the best thing for Bieber would be to clear the air and to come out clean instead of sitting on the issue and waiting the scandal to die down on its own! Bieber, after all is only a kid who is too young to take care of his PR issues on his own. So his team should use their reputation management skills to issue a public response to fans and to make sure that these scandals will not stop Bieber from bringing his music to his die hard music fans in Israel.
We at reputationmanagemnetFor.Com feels that Justin Bieber should get on top of the game by keeping the channels of communication with his fans open instead of leaving them to indulge in nasty speculations!
Related Posts
Reputation Management 2010 – a half year report!
Six months into 2010 and you realize the one thing that’s been recurring is big reputation crises. And how the mighty have fallen in reputation terms!! From Tiger Woods to Toyota worries, from BP oil spill crisis to Mel Gibson’s rants, from the Duchess of York scandal to the performance duds by the millionaire football stars, 2010 has brought its share of bad luck to haloed people and companies.
Reputation Management has never been this important and it’s sadly when a crisis happens that you actually tend to quantify reputation in terms of money. Reputation is indeed money and even if you argue that time is a healer, the business you lose in this period of crisis is never coming back to you.
The cool thing about Online Reputation Management (ORM) is that it encompasses PR, SEO reputation management, Branding and Crisis Management. You practically have your defense lined-up for you, ready for action. With ORM in place the bumpy ride to recovery from a crisis is largely smooth.
Finally by outsourcing ORM you actually get a whole team working for you round the clock. Being active on blog networks and social networking sites daily may not be possible when you have to go about your business. ORM goes a long way in protecting your reputation and brand online and should be part of your advertising or PR portfolio.
At Reputation Management For.com we’ve been ranking reputation of celebrities and companies based on how they fare online and we’ve often been alarmed at the naiveté with which online reputation has been handled. However, there’s much to be done to change this and this is where we come in. From regular monitoring to highlighting positive stories to damage limitation and burying negatives ORM is not be ignored.
For nowadays anyone can be an investigative reporter- a citizen journalist with phone cameras and other gadgets and anyone’s a paparazzo and celebrities beware! These are times of sting operations, consumer forums, and review sites all as keen on reputations as we are.
So yes, the year 2010 seems to be going down history as a year that could well use some reputation management on its own and here’s hoping the next six months see companies and celebrities with sound ORM in place.
Posted in Celebrity Reputation, Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, SEO, Social Network Sites | Tags: BP Oil crisis, Celebrity Reputation, company reputation, Mel Gibson, Reputation Management, Tiger Woods | 1 Comment »
Beware Corporate Wonk Humour Failure
1.3 million people have enjoyed Brian Maupin’s humorous attack on ignorant iPhone consumers and the equally amusing response. Everybody has laughed at the knowing humour except for some humourless corporate wonks at Best Buy who in spite of a total lack of connection between Best Buy and the video have suspended mobile salesman Brian Maupin on the basis that his video disparaged a brand they carried (iPhone/Apple) as well as the store itself and were fearful of stockholders & customers being turned off to Best Buy Mobile, as reported by Maupin.
In summary: individual makes funny comedic video about iphone buyers set in a magic roundabout setting without any branding or references to stores. BestBuy corporate HR department announce that it is about BestBuy and suspend employee.
Outcome: BestBuy corporate wonk sets up BestBuy brand to widespread derision for being humourless and painfully stupid. Incredibly, they have now made this a negative story about BestBuy, they have attacked a funny video and cut across the US freedom of speech rights. Arguably, what should happen is that they should have said nothing, or laughed it off. Why don’t they sack the corporate type responsible for this mess either because he has made BestBuy a laughing stock or, and why not, for being incredibly stupid.
Posted in Company Reputation, Damage Limitation, HR Reputation | Tags: Best Buy, BestBuy, iphone4 video | 1 Comment »
Apple’s iPhone 4 Antenna Fiasco
You bought an Apple iPhone 4 and now you walk into one of their stores and say “My iPhone doesn’t work when I hold it in my left hand on the corner of that street.” Pat comes the reply, “Don’t hold it in your left hand and avoid going to that part of the street. That leaves you with the only option, hold your iPhone as suggested by Apple.
The antenna misery of the iPhone 4 has enraged many customers, but denial mode seems to be the norm in Apple camp. Steve Jobs’ rather arrogant response seems he is asking customers to think if calling and receiving calls on their iPhone is really important. Another taunting tone from Apple is like ‘We are working on it.” so chill down relax, enjoy your holidays it’s just a phone and not a big deal.
Steve needs to analyze why every time Apple introduces a new product, it results in more pissed-off customers. Look at the billions you spend only to develop some kind of crap or you think customers are stupid, and they don’t know to hold the iPhone?
As always it’s clear, Apple’s handling of this antenna thing is awful, it reminds me of how Steve handled his illness. If Apple’s customers unite and force them to fix the issue will that look good for the company?
Reputation Management For.com- conducted reputation survey on Google top 20 searches only to find Apple’s Reputation Ranking in a poor picture. Steve needs to wake up and smell the coffee, you messed up the whole issue by not respecting your customers. Though you are one of the few who never admits when you are wrong, this time it’s serious. Face it, tender an apology! Ensure your customers that you will do whatever needed to address customer worries.
Tiger’s divorce settlement and reputation management
It seems that Tiger woods has a short memory, or so it appears by the current turn of events. After the numerous flings of Tiger with many women stumbled out of this ace golfer’s cupboard, which was promptly followed by a much publicized rehab programme and a teary public apology- everything seems to be nothing short of a well managed stage show for the public now. Even though Tiger tried to be a loving dad on his daughter’s third birthday by bringing a charted jet load of toys to impress his family, his recent actions spoke otherwise. Even as Woods launched a final concerted attempt to win his family back, he’s been seen twice in recent days in the company of another blonde.
Just type in Tiger Woods in Google and the first thing that pops up is ‘divorce’, which clearly shows that things are far from rosy in his domestic front. His wife is reportedly moving ahead with her divorce plans as she was said to be “violently angry” with him for having exploited his dead father for commercial gain in his television advert for his sponsors Nike. The ad featured the beyond-the-grave voice of Tiger’s father Earl, who had a big role in shaping his career before his death in 2006.
As Woods was trying a desperate attempt to put his golfing career on the course, gossips about the impending divorce settlement with his wife is doing the rounds. His wife is said to be demanding the ownership of the brand new £35-million home the couple have been building on the exclusive Jupiter Island, Florida.
Tiger is caught in a tight spot as his wife is also pushing ahead with the full custody of their two children. The couple had signed a prenup agreement for a pay-off to £13-million, however it is interesting to note that Woods is said to be willing to give Elin more than half of his £663 million fortune in return for a lifetime confidentiality clause. Tiger will have to be wary of more wagging tongues that could spill out more spicy and untold stories of this talented golfer, who once grabbed the headlines for his stupendous personal achievements.
Tiger is playing a dangerous game and he may not have a second chance if he chooses to ignore his shattered image any further. The reputation rating of Tiger Woods, done by us at Reputation managementFor.Com, at the onset of his problems, still holds true as he has not succeeded or infact tried to regain his lost public image.
Posted in Bad Press, Reputation Management, Reputation News | Tags: Google, Nike, Reputation Management, reputation rating, Tiger Woods | 1 Comment »