Reputation Management Online

You bought an Apple iPhone 4 and now you walk into one of their stores and say “My iPhone doesn’t work when I hold it in my left hand on the corner of that street.” Pat comes the reply, “Don’t hold it in your left hand and avoid going to that part of the street.  That leaves you with the only option, hold your iPhone as suggested by Apple.

The antenna misery of the iPhone 4 has enraged many customers, but denial mode seems to be the norm in Apple camp. Steve Jobs’ rather arrogant response seems he is asking customers to think if calling and receiving calls on their iPhone is really important. Another taunting tone from Apple is like ‘We are working on it.” so chill down relax, enjoy your holidays it’s just a phone and not a big deal.

Steve needs to analyze why every time Apple introduces a new product, it results in more pissed-off customers.  Look at the billions you spend only to develop some kind of crap or you think customers are stupid, and they don’t know to hold the iPhone?

As always it’s clear, Apple’s handling of this antenna thing is awful, it reminds me of how Steve handled his illness.  If Apple’s customers unite and force them to fix the issue will that look good for the company?

Reputation Management For.com- conducted reputation survey on Google top 20 searches only to find Apple’s Reputation Ranking in a poor picture.  Steve needs to wake up and smell the coffee, you messed up the whole issue by not respecting your customers.  Though you are one of the few who never admits when you are wrong, this time it’s serious. Face it, tender an apology! Ensure your customers that you will do whatever needed to address customer worries.

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