BP’s pay per click campaign to Fix Brand Reputation

BP, caught in the oil slick is trying hard to retain its lost ground by fixing its damaged online reputation by investing heavily in Google adwords that will reroute the searches to the BP’s initiatives to manage the oil spill rather than the loss and environmental disaster caused by the spill as such! In an attempt to put back the derailed brand reputation of BP after the Gulf oil spill, BP has shelled out a fortune in its pay per click campaign by bidding on keywords in Google, Yahoo and Bing to filter search engine users and to guide them to their sites instead of letting them stray into other sites, where the users might  find the horrible effects and natural disaster caused by the oil spill.

The keywords like oils spills and Gulf oil spill are some of the many queries BP is currently bidding on. It’s been suggested that BP is spending upwards of $10,000 a day to maintain the top spots. This brand protection move is a smart tactic to minimise the damages caused by the gulf oil spill  and to retain its customer base.  The present Google search come up with well orchestrated results like info about Gulf Mexico spill and learn more about how BP is helping instead of  the oil spill as such!

However, the mood of social network users like twitter and face book has reached  the levels of accusations where people have  rated the negligence of BP as nothing short of   “Accidental terrorism”, and there has been many angry reactions including  the launch of the Top Kill initiative, and the call to boycott BP. Thus  at the end of the day, the customers wont be ready to buy the story if BP is not doing enough to fix the problem and to pay damages for the clean up operations.

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    They are engaging in SEM, which is the practice of purchasing keywords via PPC programs, SEO in the format where you use techniques to aid websites coming higher up in the natural results.

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  • Philip

    BP definitely need all the things they can use to help with their PR and RM.
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