British Airways Needs To Fasten its Reputation

June 8, 2010 |

Author Jayan CM

The long standing tussle between British Airways’ and the trade union Unite’s seems to be a never ending affair with no sign of breakthrough. BA’s Chief Executive, Willie Walsh, is been criticized for his tough stance on cabin crew travel issue and for his relentless refusal to allow peace a chance. Though he claims the strike action by cabin crew is “a failure”. On the other hand Unite Union Chief, is reported to have flown out of UK with his family for vacation at this hour of crisis. So all this drama gives this general feeling of a unholy nexus between the BA and Unite chief.

Traveling by BA is skeptical and may effect your itinerary or even expect a particular flight is canceled. Passengers are even cautioned to counter-check refund and re-booking options and also advised to look at other flights.

As this drama continues the brand BA has taken a huge beating besides losing customer’s faith. Though they announced about having proper back-ups in place and will operate additional flights to keep up with the demand, but, will this help BA as a company that is concerned about its employee and customers.

The U K’s flagship carrier, once the pride of UK had set a standard for quality, style and service. They even claimed to be “The World’s Favorite Airline”. Let’s face it; BA is undergoing a crisis management so they should now concentrate on how to bring back that old faith the quality, integrity and operation.

Reputation Management For.com finds Google search queries suggest “BA Strike” as first. Better late than never they will need to do some brainstorming to get out-off troubled waters to salvage their reputation both online and offline, after all every second passenger hits the Internet to see whats cooking

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Posted in Company Reputation, Reputation Management, Reputation News, Reputation Online |

Tags: ba, BA Strike, British Airways, company reputation, Willie Walsh

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[...] This post was mentioned on Twitter by ReputationManagement and Shyama Menon, Jayan CM. Jayan CM said: British Airways #ORM needs some quick attention – http://bit.ly/bE1agy [...]
ger nolan

when i was due to fly to a destination with BA recently, BA text me to cancel the return flight, and made a suggestion that i book alternative flight. On doing this, I discovered that BA were charging extortionate prices for the alternative return flight. I could not afford this price, and was left with no alternative but to book return flight with another carrier. On day before i was due to return from holiday, BA rang me to say that i should go on their website to make arrangements for the return flight. I tried to explain that i had already made arrangements with another company.
On return from my holiday…which i had to take or would have incurred penalties which i could not afford, especially with cancellation at such short notice….i now discover that BA are unlikely to compensate me for the whole ordeal….BA’s Reputation is very quickly slipping into an abyss. I for one will never use their services again.
ger nolan

when i was due to fly to a destination with BA recently, BA text me to cancel the return flight, and made a suggestion that i book alternative flight. On doing this, I discovered that BA were charging extortionate prices for the alternative return flight. I could not afford this price, and was left with no alternative but to book return flight with another carrier. On day before i was due to return from holiday, BA rang me to say that i should go on their website to make arrangements for the return flight. I tried to explain that i had already made arrangements with another company.
On return from my holiday…which i had to take or would have incurred penalties which i could not afford, especially with cancellation at such short notice….i now discover that BA are unlikely to compensate me for the whole ordeal….BA’s Reputation is very quickly slipping into an abyss. I for one will never use their services again.