Reputation Management Online

If there’s one person trending worldwide on Twitter daily like clock-work it’s Justin Beiber! Justin who? Well, its not long before you realize that he is a 16-year-old who has become quite the rage among school girls and social network savvy teendom. While the rest of us may feel a little pained to see someone like him ruling Twitter daily, a little research and you realize this is a great PR story!

A marketing campaign like no other built up the ‘brand Beiber’. It all began with a couple of video clips on YouTube by his mom. These were seen by a few teenage girls, picked up by talent spotters on the prowl on YouTube along with Twitter doing its bit to help.

And today if you type ‘Justin’ on Google and you’ll see ‘Beiber’ being suggested before ‘Justin Timberlake’, another child star who made it big.

Within a short time Beiber has been to the White House, been on Oprah and his music video is the third most viewed of all time on YouTube! Well, any PR person or ORM expert knows this is the ultimate to aspire to both online and offline.

Safe to say, Justin Beiber is a classic study in the power of social networking sites in brand building and sustenance. Have to admit I’m  yet to listen to a Beiber number, so will refrain from commenting on that and of course escape the wrath of his screaming teen fans!

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