- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
Archive for April 2010
Twitter Monetization & the Reputation Management Angle
April 14, 2010 | 
Author Twitter monetization began officially on April 13th 2010 and finally the Ad-free service is looking at promoted tweets and their resonance among tweeple to be the deciding factor in value. So this means according to Biz Stone on his blog,
Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.
So deals have been made with Starbucks, Virgin America, Sony Pictures, Red Bull etc and their tweets will soon be featured as promoted tweets. Promoted Tweets end up right on top of a search pile so search for something like ‘coffee’ on twitter will take you to the promoted tweet by Starbucks right on top of the search result.
From what I see @Starbucks is certainly doing quite well with the resonance thing, with most promoted tweets being Re-tweeted by the hundreds. Mashable finds that Virgin America is capitalising on “Red hot Tweets” with their offers.
However its still only a day old and in a matter of time we could have a better picture as to how effective a Reputation Management Tool this can be in the future.
To tow the line of resonance of the promoted tweet and its effect on people… could Tiger Woods or Toyota actually use this as a feature for re-building reputation and PR?
Twitter has largely been based on the large amount of content that it has been highlighting through tweets. Content is clearly King for Twitter and for now promoted tweets only appear on top of searches of relevant searches and will remain there and not disappear into oblivion as new tweets come up.
So if Toyota were to go in for a promoted tweet offering free accessories for a Prius or even some useful information on the car call-back it can probably get more visibility being right on top of the search list. Interesting???
While copywriters and Twitter users conjure up the right phrases and set this new tool in motion, we here at Reputation Management For.com feel there could be something here for ORM.
Early days yet but Twitter’s got our attention for sure and this could very well be an avenue to explore for effective crisis management and PR that comes under the purview of Online Reputation Management.
Gordon Brown’s Reputation Management skills the need of the hour
With elections in the UK only a few weeks away, Reputation management and reputation campaigns have been the hottest buzz words doing the rounds. The speculation of a hung parliament this year might set off innovative reputation management tactics from both the ruling front and the opposition camps.
The election, which is the first to be faced by the Labour leader Gordon Brown as Prime Minister will be a hotly contested affair with many popular names including the opposition party leaders, David Cameron of the Conservatives and Nick Clegg of the Liberal Democrats in the fray. Reputation management will play a key role in this election for Gordon Brown, as No.10 Downing Street has been abuzz with speculations of the alleged bullying tactics of the British PM for quite some time now.
It would mean that the PM and his party workers start working on their online reputation to mend the damage caused by negative comments and bad reviews, which have been influencing the search results. No politician can afford to see his name tagged to something unsavoury during the crucial phase of general elections. Politicians should rope in campaign managers as well to clean up the mess and to project their ratings in the online media.
Unlike PR , Reputation managemett takes its own time to show the results. The party should embrace Gordon Brown’s reputation as a man of principle who is undeterred by confrontation and willing to bring change, same for David Cameron. Voters are going to bank heavily on what they read online. Gordon Brown and his team has to work out a sure shot reputation management plan that would spell out their policies and preferences apart from making their stand clear in the murkier issues clouding their repute!
Greenpeace, iPad and Global Warming
Greenpeace, in its effort to “ensure the earth’s ability to nurture life in all its diversity” is now pinning on its efforts for some very important issues. By gunning for Nestle’s palm oil source and naming their popular product as Killer (Kitkat), Greenpeace has raised its voice for literally anything it feels is just non-earth-friendly.
Greenpeace is now aiming to highlight Apple’s ipad mobile devices which according to them rely on cloud computing and may contribute to global warming. It has also taken on other IT giants like Google, Facebook, MSN to be contributing their share towards critical climate-change. As of now it seems that Greenpeace has drawn a dotted line between the Apple’s ipad and global warming.
Greenpeace acknowledges the fact that if both the data centers and the telecommunication networks that are the two key components of the cloud continue to grow at current alarming rates, then by 2020 the electricity consumption would be half the current in the United States or more than France, Germany, Canada and Brazil combined. So with the growing cloud-computing needs in preparation for the iPad and with Apple purchasing a data center in South Carolina which is much larger than its existing facilities, Greenpeace feels that it needs to ask some important questions.
“Apple is the master of promotion, and while we marvel at the sleek unpolluted design of the iPad, we need to think about where this is all leading and how like all good surfers we can make sure our environment stays clean and green.”
Greenpeace seems to be going for a double-dip by either picking the largest brands when they are getting an exposure in the market and thereby earning another green money or is it that as an original green company it is focusing on the world issues like global warming that raises environmental issues to public knowledge? From a reputation management point of view, we feel that Greenpeace need to come out clearly on social platform that it’s not after “Apple” or “iPad,” but want to debate something very important; Global Warming.
How Social Media can shape Reputation Management
Most of us think that reputation management is all about responding to negative comments and pushing them down the order in Search engines. But we feel negative comments; good or bad, puts the message loud and clear if somebody is not happy with your brand. It gives you a chance to know what is being said about your company. Before you sit down to shield your reputation, be patient and analyze what is it all about, and if it is true put them in order and implement those changes. It makes sense to let the customer feel that you care for their opinion; the move will improve your online reputation. Otherwise, it will be a to- and-fro endless battle of defending your repute.
The social media plays major role in reputation management, guess what? all the good and bad things about your business are out there in matter of time. Termed as the most easiest and powerful way to tamper your online reputation social media is here to stay. On the other hand it becomes more like a place where you get the feedback about your brand faster than other sources. So guess if the convenient social media has the provision to cross-connect with other social media the reach will be immense. In that case you have one message across the web rather having to put them in bits and pieces in several other websites. So the more convenient it is the more lethal it becomes and the viewer ship is just immense.
We, here at Reputation Management For.com understand that the growing popularity of social media has more to it than what meets the eye. If your brand name happens to be there for any reason, make sure you heed to what is being said about you. And on the contrary if you ignore this feedback you are in trouble, and no matter what, once the issue spirals to other areas and then to forums it will invite more viewers. And the fate of your business and the reputation is all based on this feedback, which is something you do not want.
Online reputation management is all about managing your online presence and this includes monitoring and participating in the social networks actively.
Posted in Bad Press, Negative Forums, Reputation News, Social Network Sites | 
Tags: Reputation Management, SEO, seo reputation management, social media | 
1 Comment »
Nestle lands in palm oil slick after the milk powder scandal!
Nestle, the world’s largest food processor, was embroiled in a messy palm oil slick when it tried to remove a Greenpeace ad featuring an office worker eating orangutan fingers from YouTube. In the event of this ad campaign that brought to light the plunder of the rain forests and environmentally-damaging practices of Nestle, the multinational company has accepted the fact that they have been using palm oil from the destroyed rainforest, home of the last surviving orangutans.
Forests and peatlands are being ruthlessly cleared to cultivate oil palms and Nestle is using over 320,000 tons of palm every year sourced mainly from the controversial Sinar Mas group, Indonesia’s largest producer of palm oil, which burn and plunder the rainforests. Most of the popular products of Nestle including Nestlé Crunch, CoffeeMate, and PowerBar use palmoil and this incident has set off a debate over Nestle’s environmental credentials.
We’ll continue to put the video up on other websites until Nestlé removes all rainforest destroying palm oil from its supply chain.”" Greenpeace Head of Campaigns, Steve Campbell, said.
To reduce the pressure on the tropical forests, a group of stakeholders, including NGOs, producers and retailers, formed the Round table on Sustainable Palm Oil (RSPO) way back in 2004, which promoted ways and means to make palm oil production less damaging to the environment. However, these drives were battered by a series of scandals, including the recent Nestle debacle. Though several major companies, including Unilever, the world’s largest buyer of palm oil and Kraft are promoting this sustainable cause , Nestle has always remained adamant .
This scandal has put a serious blotch on the reputation of Nestle, which is yet to come clear of the milk powder scandal in Africa. It seems that the powder milk scandal has not taught them anything!
We at reputation management for.com suggest what they should have done? To come out of this tight spot, Nestlé should develop a social networking crisis plan to track and respond to attacks against its brand. This doesn’t mean that Nestle will have to literally surrender to the cause but they can build a relationship and send out positive message about their social concern to the consumers and the proposed plan of action to clear the controversy, and to remain in the race!
Posted in Company Reputation, Reputation Management | Tags: Indonesia, Nestle, Orangutan, palm oil scandal, rain forests destruction, reputation managemnt | 2 Comments »
Celebrity Reputation Management & PR – Ricky Martin, Anna Paquin Style
Celebrities and their army of people (Marketing, PR and ORM) are the ones who come up with the latest in brand building and PR as the spotlight is on constantly, and they have to think several steps ahead.
However, with social networking sites like Facebook and Twitter being handled deftly by the celebrities themselves, there is a bigger connect to the fans. So, you have a Kim Kardashian posing in bikinis with no “real work” as we know it, making millions and others cashing in on coming out of the closet – of course, the latest being Ricky Martin.
The Ricky Martin strategy: Make no mistake, the timing about revealing a “secret” is a serious strategy and for Ricky Martin it’s not simply to get back into the spotlight but also to sell his biography. Take off the emotional baggage and put more money in the bank is quite the PR ruse!
The strangest development in celebrity PR is that lesser known stars and starlets are blindly aping their more successful counterparts even in their worst ordeals. The call to be diagnosed Bipolar is strangely considered cool these days and Shrinks around the world are being forced to discover some Bipolar here or there !!!
However, the one thing good about this is that Bipolar disorder is losing its bad rep and gaining some celebrity on its own. So for real sufferers maybe better research is around the corner.
What we advice celebs these days: Being bisexual is totally cool, in fact anything goes, except for racial slurs, spousal abuse (Charlie Sheen) or serial cheating (Tiger Woods, Jesse James) or other crimes. We could soon have more and more people coming out à la Anna Paquin who admitted she is bisexual. Celebrity reputation management is sure getting spicier by the day!
So for someone like Mel Gibson who is supposedly having the now-cool Bipolar disorder its the anti-Sematic tirade or the Mel-tdown as its being called that will continue to haunt his reputation. Mel needs to keep up with sound reputation management – he should never be without this backing!
Conclusion: So if you are a celebrity waiting to come out as a homosexual, the time is right, the world is ready for you, showering you with more money and followers on Twitter and Facebook. ’Bipolar’ should however be handled with kid gloves for now, buzz words have the nasty habit of losing their sheen quick.
Ricky Martin has opened new PR vistas by choosing his own biography for coming out as Gay – no Oprah Show or expansive article in a magazine for him! And…’the times they are a changing.’
Posted in Bad Press, Celebrity Reputation, PR / Public Relations, Reputation Management, Reputation News, Reputation Online, Social Network Sites | Tags: Anna Paquin, Bipolar, Bisexual, facebook, Gay, Kim Kardashian, Mel Gibson, ORM, PR / Public Relations, Racial, Ricky Martin, Scandal, twitter | No Comments »
Amitabh Bachchan aka controversy
Amitabh Bachchan, the legendry actor of Bollywood seems to be amidst a controversy for all the wrong reasons. This time it started with Amitabh Bachchan agreeing to be the brand ambassador for Gujarat (a state in India). This led to massive opposition by the ruling Congress party. Meanwhile Amitabh had claimed that, by accepting the brand ambassadorship for the state, he is not endorsing the Gujarat Chief Minister Narendra Modi or his politics, but just the state’s tourism.
If we look at the large picture, we can find that, its not the first time Amitabh Bachchan has been dragged into such a controversy, the star does have a history of being part of many such controversies.
The political boxing involving Bachchan has raised a serious concern for his online reputation. Being a national icon and noted celebrity all over the world, Bachchan has to give a thought, on does he really needs to be watchfull when it comes to politics.
“You want to stop me from promoting tourism in a state because you have reason to believe that there are political connotations to the event. This is such rubbish! All I shall be doing will be working in a short film that shall highlight the various places of interest in the state, so that it encourages more tourists to visit the region,” he said. Bachchan said those who take umbrage at his association with Gujarat do not have the courage to stop “a Ratan Tata or an Ambani” from investing in the state and running successful ventures there.
Its not only Amitabh who is in soup, his son Abhishek Bachchan too has had to face the music when the posters featuring him were removed from the Earth Hour event held in Delhi.
We, at Reputation Management For.com feel that,
- Amithabh Bachchan meticulously needs to chalk out a well defined strategy for himself, clean of all controversies.
- We also found that he runs a blog where he express his views about all the controversies he faces, which is a good sign.
- The need of the hour is a strong PR and a perfect online reputation.
- Being a celebrity entails lots of responsibilities; you are there online and obviously people follow you.
- Imagine one bad comment can tarnish your online reputation beyond repair. And search engines have the habit to show those posts which gets maximum hits on top, needless to say people love reading all sorts of negative stories about their stars.
Online Celebrity Reputation Management is one tool which ensures that every negative comments is tracked and dealt sternly. Also we feel that Amitabh should clear his stance and make more positive vibes online before being considered a political football by his fans.
Google searches now show mixed results both negative as well funny ones for the star. This can be damaging for the iconic hero, and surely he will not want to take chances with his goodwill, which others are enjoying at his expense.
Posted in Bad Press, Celebrity Reputation, Damage Limitation, Online PR, politicians, PR / Public Relations, Reputation Management, Reputation News, Reputation Online | Tags: Amitabh Bachchan, Amitabh Bachchan blog, Bad Press, Bollywood, Bollywood celebrity, Indian Politics, Online Reputation Management, Reputation Management | 2 Comments »