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How ignorance can damage your online reputation

April 30, 2010 | Author

Being ignorant about socializing on Internet can ruin your company’s online reputation without you knowing it. Blogging about your companies internal matters, tweeting about any disgruntled customer, talking about the company disputes on facebook, can send out a negative impression about you, and in return you may be damaging your own reputation. We tend to forget that reputation is made or lost on these social networking sites, which has taken over everything these days.

A small flaw committed online can cost you a lot, there’s always a danger in conversations you make about your company online, every word you put up can create a ruckus for your business online. Study suggests that big reputation blunders are done on these social media sites, where people ruin their company’s image by making comments which raises a question on the credibility of their brand.

Another factors are emails and forums where you discuss and seek public opinions about your business issues, unknowingly putting yourselves in a state of judgement. The message is loud and clear,  you have an issue at hand and your company’s reputation is at stake.

These common yet essential factors do play a decisive role in making or breaking your companies online reputation. Be careful what you discuss and post online viz-a-viz about your company. An ignorant statement can take your hard earned online reputation to no returns.

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Posted in Bad Press, Company Reputation, Damage Limitation, Online PR, PR / Public Relations, Reputation Management, Reputation Online, Social Network Sites | Tags: , , , , , ,
  • http://topsy.com/trackback?utm_source=pingback&utm_campaign=L2&url=http://www.reputationmanagementfor.com/blog/2010/04/30/how-ignorance-can-damage-your-online-reputation/ Tweets that mention How ignorance can damage your online reputation — Topsy.com

    [...] This post was mentioned on Twitter by Reputation Advisor, Florian Schütz. Florian Schütz said: RT @repadvisor: How ignorance can damage your online reputation http://bit.ly/cd5a4o [...]

  • http://www.localtestimonials.com David

    This article really outlines the need for good advice when trying to boost your company’s reputation online. I have heard some real horror stories where business owners have actively tried to improve their reputation and image online and the outcome has been disastrous.

    The point is we all need to think about it and even actively pursue such an online strategy. The question is how can it be done correctly and effectively.

    If you want a reliable company to worry about these issues for you I know a great service for a low monthly fee. Check out http://www.localtestimonials.com

  • http://www.localtestimonials.com David

    This article really outlines the need for good advice when trying to boost your company’s reputation online. I have heard some real horror stories where business owners have actively tried to improve their reputation and image online and the outcome has been disastrous.

    The point is we all need to think about it and even actively pursue such an online strategy. The question is how can it be done correctly and effectively.

    If you want a reliable company to worry about these issues for you I know a great service for a low monthly fee. Check out http://www.localtestimonials.com

  • http://www.localtestimonials.com David

    This article really outlines the need for good advice when trying to boost your company’s reputation online. I have heard some real horror stories where business owners have actively tried to improve their reputation and image online and the outcome has been disastrous.

    The point is we all need to think about it and even actively pursue such an online strategy. The question is how can it be done correctly and effectively.

    If you want a reliable company to worry about these issues for you I know a great service for a low monthly fee. Check out http://www.localtestimonials.com

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