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- Facebook Timeline and Reputation Management
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Archive for March 2010
Naomi Campbell- past catching-up
March 6, 2010 | 
Author The British catwalker is again in the news for all the wrong reasons. The extent of her temper has invited suggestion to instate sirens and lights to alert those vulnerable souls she hires. They say ‘When you are with Naomi better don’t say “No”, or else you get a bloody nose. This time it was her 27-year-old-driver, who was boxed and slapped from the back seat of the car in Manhattan. Naomi immediately fled the scene. The driver called 911 and the NYPD was looking for her to be questioned.
Naomi Campbell’s reputation is on the rocks. Just Google Naomi and you will find majority of the websites are related to her bad temper than modeling. She had been in and out of trouble numerous time before, the charges she faced ranges from beating an assistant, hurling mobile at her maid and throwing abuses at British Airways staff.
What is it that makes this sultry siren go wild? Is it because she had a trouble childhood and struggled in life, so all that frustration has to be taken off by beating up people? Money is not a factor and she doesn’t seem much bothered about her reputation. Serious loss in waiting and she need to realize that negative comments influences everybody and travels faster than her imagination. Her recent show to raise funds for Haiti earthquake is over shadowed by bad stories.
Is Naomi Campbell adept to change herself? Half way through this blog I came across the news that Ms. Campbell’s driver has apologized and he is blaming himself for the confusion. How did this happened? Naomi later issued a statement
I have worked very hard on correcting my previous wrongdoings and I will not be held hostage to my past.
We at Reputation Management For.com feel that this was a great PR move by Naomi because she was able to turn this around while the news was still buzzing. But more than that celebrity management is one thing she may need, to realize success and failure in its true form and reputation management to defend her super stardom status.
Naomi Campbell Reputation Management Report
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Posted in Bad Press, Celebrity Reputation, Negative Forums, PR / Public Relations, Reputation Management, Reputation News | 
Tags: Bad Press, Celebrity Reputation, Naomi campbell, Naomi campbell anger, naomi campbell news, naomi campbell reputation, Negative Forums, Reputation Management | 
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Yelp Extortion, will anybody take their reviews seriously now?
Yelp Extortion
Yelp, the hub for disgruntled clients to put in scathing reviews is now facing class-action lawsuit. The allegations against Yelp is that it asks advertisement money from business houses to manipulate or remove reviews. Strange, but no advertisers on Yelp has a perfect reputation.
Yelp the popular user-generated reviews website, was more popular than Google; users would search for a particular company or local business house before they wanted to deal with it. And anything that appeared negative or positive will be the final impression. So if it is on Yelp, it’s heard.
The company on the other hand denies the allegations, contained in the class-action lawsuit, but the whole affair has put a huge question mark about the reliability of Yelp.
If Yelp’s revenue was solely based on advertising, it was easy to understand why they wanted to tamper with reviews on its website, but it was not to be. Yelp will have some hard time explaining the ethics it follows. It will be interesting to see what the company has to say in its self-defense.
The situation would have been different if Yelp had a big brother with corporate backing like MSN or Google, then meddling with reviews wouldn’t be a cause for worry.
As reputation management goes Yelp needs new principles, new moral code of conduct to bring back credibility before they are totally deserted.
Sony’s PS3 woes end
The electronics giant Sony on Monday came up with a message for it’s millions of PlayStation3 users not to use their games consoles. The reason for such a call was due to a glitch in the older ‘fat’ PlayStation3 which stopped the players to connect to the PlayStation network. The bug in the clock system led the consoles to act as if 2010 is a leap year messing up the system’s internal clock. The bug though is said to be more serious for the PS3, which holds a better reliability than the rival Xbox360 of Microsoft.
Being a global name, Sony came up strongly and tackled the situation smartly making sure this glitch won’t torment its reputation. Showing signs of how to deal with crisis management, the company came up with an announcement on it’s blog, that the problem with its PS3 clock system has been resolved and gamers can adjust the date manually or by Internet.
Meanwhile setting an example for those big companies who fail to handle such critical situation, Sony showed the smart way to take control of the issue before it spiral out. Sony has sold over 33.5m PS3′s worldwide, with Microsoft which has sold out about 40m Xbox 360′s and Nintendo,which has sold 67mWiis.
Though its not the first time a Japanese company is facing such a situation, earlier Toyota was also seen battling out to safeguard its brand value and reputation. But Sony true to its reputation about quality and customer service has dealt with the situation brilliantly and not letting their reputation stink.
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Canada Ice hockey team- The Winter Olympics Winners in tippling too!
The 2010 Winter Olympics in Vancouver that concluded on a bright note at the Whistler ski complex also stands out for some unsavory, boozing related incidents of the Canadian Ice Hockey team that spoiled the spirit of Olympics. Drunken brawls, the yelling and screaming at the spectator stands, the dressing rooms and the hotels where the teams were put up, makes Vancouver Olympics a game of drinking as well!
The Ice hockey team of the host country Canada, which defeated USA 2-0 grabbed the headlines and a few raised eyebrows when they chose to toast their victory with beer and cigars in public! The Vancouver games and its overwhelming drunken theme has been the topic of discussion on and off the field not just in the press boxes, but also among the spectators and the ice hockey sports fans, who were clearly let down by the teams’ dismal performance off the ground after a spectacular win on the ground.
“Sean Gregory, a writer for Time magazine, writes that the 2010 Winter Olympics in Vancouver may be worthy of a gold medal in a particularly undistinguished category: drinking”
The city of Vancouver has always been famous for its well kept streets and an efficient public transit system but from now on, this city and its sports teams will be known for a few wrong reasons as well. The search engines might spew the alcohol related incidents of the ice hockey team first, before flashing the impressive score card of the team.
In the coming days, everybody will be interested to know what the Canadian ice hockey team does to remove the damage caused to its repute. The team managers need to put their heads together to come up with a robust reputation management package that will hopefully pull out the team from the blues caused by the drunkenness issue of the ice hockey team .
Crisis Management – Vital for Online Reputation Management
Crisis management is the new buzz word now, everybody from Celebrities, Politicians, Automobile companies to Theme parks are in dire need to salvage their reputation from getting tarnished online. No organization wants to be in a situation that would stimulate bad press against them and cause disruption to their business.
Some companies that are hard hit recently were not able to handle crisis efficiently. Toyota is one company that is finding it difficult to stop the embroiling situation, the quality crisis refuses to die down for them. This clearly shows that the company is not good at handling crisis. The initial slow response, the half-minded recall, poor communication had adverse effect on the reputation of the company.
Managing crisis is the second best thing you can do for a successful business. To deal with crisis needs accurate and decisive action. Take for example ‘A Gun manufacturing company loses a gun while on transit and before the public or the media ever comes to know about this the company is able to find it and put it back into the inventory‘. So rapid and precise action saved the company from getting a bad name.
Some of the ways to handle crisis is as follows:
- Identify the problems: The first step towards crisis management is to identify the problems in clear terms, so that you can sort it out easily.
- Collective decision: Fighting crisis can never be a one-man-show, a collective decision and team work is always better. Consider the relevant team and their decisions pertaining to the risk factor and go with the best option.
- Leadership: Lead from the front and talk with everybody in the team. Monitor the function required to minimize the crisis.
- Communicate: The most sought after action is to have continuous communication with the public and media. It is always good idea for the company to have their own portal or hub to update their view.
- Segregate issues: Take the best team out and let them work on every piece of the issue, break the issue until you identify the grey areas. Hire a reputation management company, which has standard practices to deal with crisis related issues.
- Encourage feedback: Read customer/client online reaction, this will help you know the correct pulse of the general public and help you overcome crisis.
- Analyze the problems: So you know from where it took shape and who is responsible and what corrective measures can be taken to get rid of it.
- Learn: Take a cue from your last experience, this will help you mold a better strategy in future. Always keep your last crisis experience in perspective and put in place tools so that your company is safe from similar crisis.