Reputation Management Online

This post is about demystifying ORM in the simplest way possible…

• Is online reputation management (ORM) kinda like SEO? Yes it is, the one cannot exist without the other in the online world.
• Is reputation management like public relations? Yes it is, ORM is a lot about projecting the right image to the world.

In fact, we here at Reputation Management For.com believe that  ORM is a mix of all this and yet it is more.

Functions of ORM:

Reputation Management is all about protecting, defending and removing the best and the worst respectively, about you from the public eye.

Picking up on things on alerts, monitoring the airwaves for all that is being said about a person who can be a celebrity, a professional or a politician or a corporate entity or a brand as the case may be is an important function of ORM.

Crawling the internet for everything being said about you helps to push forward the positive content and maybe even create an online buzz about something new. This is an important part of ORM.

Having a presence on different blog networks and social networking platforms, and maintaining them regularly  is another function.

ORM is a routine, on-going process that should be part of your advertising or marketing, if it isn’t already.

When crisis strikes: ORM, however, gets into overdrive when there is a crisis and this is when the PR side of it comes out in full force. The online entity is under attack and it needs to be done systematically like in any other media.

• Real-time searches need to be monitored and looked into and Facebook posts and tweets all add up to the quick re-bound in reputation.
• Blog posts and news and more so in the case of press releases all play an important part in minimizing a crisis.

ORM, in short, does all that you would do in the real world – show up at the right places, make statements, give interviews, go on chat shows, keep you in the spotlight and put you in the news as and when required.

The only difference is that, this is the virtual world and the blog posts, press releases, tweets and Facebook posts all do what you would have done physically in the real world.

With the power cyberspace has on this world having ORM in place to watch your back only makes good sense. ORM is here to stay, and may be called SERM or PR with a cyber twist, but its the one thing to have in place if your business is all about your good reputation!

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