- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
Archive for February 2010
Business – Do you understand Reputation Management
February 4, 2010 | 
Author 
What would you do if a customer was standing outside your business front door shouting negative things?
There are certain types of industries that seem more prone to getting negative comments and competitors playing dirty tricks and trying to trash their company’s reputation. Here are some of the main industries our clients come from recently:
- Recruitment and HR
- Construction and building
- Celebrities
- Travel agents / hotels and other accommodation types
- Dating websites
I used to hear business owners talk about the Internet and not really understand it, back then companies just missed out on another great sales channel. Today, however, I have to say when I hear a business owner having the same attitude I have to hold back from calling them crazy and telling them they will be out of business in 5 years.
Why do I feel so passionate about this, well in the past when you played ignorant to the Internet you were just loosing possible sales, but now people and competitors could be killing your business by trashing your reputation online. Never has it been more important to take SEO and Online PR more serious, as a business owner you may not use the Internet much, but I am sure as hell your customers do. You may not only be missing sales but loosing them when customers Google your company and see negative feedback and unhappy customer experiences.
If you had someone standing outside your business’s front door saying “your company was a scam, sold terrible products, had terrible customer services” then what would you do? I am sure you would do something rather than ignore them, well the same thing could be happening online right now.
Every company now needs to take reputation management serious and not wait until negative comments and results appear on the first page of the search engines. Businesses need a to have in place a proper procedure for complaints and feedback. Monitoring or having a company like Reputation Management For defending your reputation online could prove invaluable.
Posted in Hotel Reputation, HR Reputation, Reputation Management, Reviews & Quality, SEO | 
Tags: construction, Hotels, HR, recruitment, Reputation Management | 
No Comments »
Toyota, Peugeot Citroen and now Honda – Car industry jinxed?
For Peugeot 107s and Citroen C1s, we are going to carry out an identical campaign as Toyota, says the spokesman for Peugeot Citroen, the second biggest car maker of Europe.
This statement clearly shows that Toyota’s bold move to recall millions of cars has been seen as a positive action during a reputation crisis and others are following suit. All the cars being recalled were made at a plant at Kolin, in the Czech Republic that Peugeot-Citroen has shared with Toyota – a partnership made in 2005.
A new entrant into the recall mode is Honda – Following a number of incidents in which cars reportedly set on fire after electric window switches short-circuited, Honda is to recall the 2007 and 2008 US versions of its Fits models as well as the 2002 to 2008 versions of its Jazz cars in Europe.
Is the car industry jinxed this year, one may wonder, with three big companies recalling cars all over the world?
The other question is will this affect the stock values significantly? Being the top selling cars worldwide, the brands have much to lose.
However for reputation management people, what we see in these auto recalls is a great example in company crisis management.
Posted in Company Reputation, Examples, Reputation Management, Reputation News | Tags: cars, Citroen, Comapny Crisis Management, Honda, Peugeot, Recall, Reputation Management, Toyota | 6 Comments »
Sally Bercow gr8 example of twitter personal or twitter work
Mrs Bercow Twittered EyeSpyMP “I am not an MP. I just live here. So stop reporting my movements.” Mrs Bercow who is the wife of the Commons Speaker.
EyeSpyMP reply to Mrs Bercow”You Twitter your movements far more than we do. You love the limelight.”
EyeSpyMP has reported sightings of Mrs Bercow drinking coffee and playing with her daughter.
Mrs Bercow replied “I am going out now. To do school run. I am not an MP. I just live here. So stop reporting my movements. Thank you. 
“ This is just like pouring petrol on a fire…
Another tweet “You are not being v. nice. You are clearly a bunch of Tories.” Hmm not the smartest of responses…
John Bercow the elected Speaker last year, is a frequent Twitter user hopefully he is more selective about what he tweets.
If you are or have a partner are in the public eye, it’s always a good idea to have two accounts, a public profile and a private one for family and friends. This goes for photos and any other personal matters you don’t want appearing on the net or in newspaper articles.
Also do not fire fight in public view, you can make things much worse, if you find negative things about you, try and resolve it out of the public eye and especially avoid using tools like Facebook or Twitter. In public view no one ever wants to back down.
A good book to read is “How To Win Friends and Influence People”.
Posted in Examples, politicians, Reputation Management, Reputation Online, Social Network Sites | Tags: Commons Speaker, EyeSpyMP, John Bercow, Mrs Bercow, Sally Bercow | No Comments »
John Terry and Max Clifford
I love watching and learning from Max Clifford, for the most part Max seems very open and honest which makes a refreshing change compared to most celebs and politicians. However I’m not sure he has got it totally right this time reference John Terry. Terry is meant to be an example for people, especially having been a captain for England and possibly will be again in the future. Max said on the BBC breakfast show this morning that he did not believe fans would be that bothered by what Terry allegedly got up to, but is that true? Football is a really matey sport and quite frankly there are some lines mates don’t cross and that’s sleeping around with friends partners.
These are allegations at the moment but regardless John Terry will find it very difficult to distance himself from it. Fabio Capello has the fortunate position of not having to show his hand till next month when he can judge the public reaction.
So what will this do for Terry’s reputation? Well we know he has a young wife and 2 young children, this will make many people feel he has completely let his family down. So husband, father and captain of England, Terry stands to loose a heck of a lot.
On the members-only England fans message board on the FA’s official website, Terry was described as having “the morals of a rat”, with many English supporters calling for him to be stripped of the position of Captain.
Tiger Woods was absolutely slammed, he kept quiet about the whole ordeal until it was to late. What should Terry do? Should he come clean and apologise? Should he keep quiet and hope it goes away? Gone are the days of newspapers being thrown away as most of the articles go online and stay there now.
I think someone on £150,000 per week, a husband, father and Captain of England football team should learn to control their loins. They should be honest and upfront and apologise not only to his wife but also the nation. Is that not how Bill Clinton got away with it?
What will happen with sponsorship deals? Will Durex be the only company left who would might want John Terry to represent them?
Already Google suggested query is giving negative results, that certainly won’t help his reputation online.
