Reputation Management Online

A possible strike is in waiting for British Airways as the second ballot results of its 13,000 cabin crew members is to be announced shortly. After the first strike called by the cabin crew members was luckily overruled by the High Court due to the busy Christmas season, seems this time a sure strike is in the offing from March 1.

With the BA cabin crew strike still looming on the UK travelers, things even got worse when the pilots union of Lufthansa started a strike today over worries of pay and job security. BA which lost over £400m is planning for a layoff for its present staff and a salary freeze this year in order to save £140m a year. It’s crunch time for BA with nothing less than an acid test ahead.

Things can’t get any worse for BA with the ongoing unrest among the cabin crew and the airline, at the same time comes the threatened walkout, seems like nothing is going well for BA. All this unrest is also damaging the reputation of the airline. Well, the extent of damage on BA is widely seen with the internal bickering proving out to be a PR disaster for the airline specially when BA is really struggling to survive. This is not the first time this inner conflicts is proving fatal for the airlines online reputation, in the past also few disgruntled employees of London Heathrow airport Terminal 5 aired their anger on Facebook,with rude comments about passengers.

Being a top airline company BA seems failing to make both the ends meet, the airline should give a thought on repairing its reputation and getting back the lost faith of its customers by putting into act the effective tools of reputation management. As the adage goes, A stitch in time saves nine!

The real question is how many people won’t be booking a flight with BA over the summer period with fear of the staff threatening about going on strike again. The staff have 2 choices, either get over it and realise in order for a business to survive then they need to streamline  or watch BA come to a disastrous end.  BA is a global company and needs to be able to compete on a global scale, it can’t if there is a lot of wastage, might be unfair but unfortunately a fact of life for open global market.

Related BA Posts

• BA – Glug Glug Glug
• BA – Is this strike all bad
• BA – What lies behind the strike
• BA – Legal action to save reputation

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