Reputation Management Online

Apple’s iPad has caught up with yet another controversy. Previously, it was the host of features, which were missing making it lose out to be a better choice than a notebook, now even the name ‘iPad’ has become an issue. It seems as if Apple has a habit to be in the news for various reasons .

The controversy saga continues; with the name ‘iPad’ in trouble. A Japanese electronic company ‘Fujitsu’ has alleged Apple for stealing their name ‘iPad’. According to Fujitsu their handheld computing device launched in 2002 was named iPad. There are also other takers for iPad like  Siemens, which claims to be using the name iPad for their engines and other equipments. But in case of Fujitsu the name iPad is used for a similar kind of product like Apple’s.

Apple’s products have always been in the buzz for varied reason, similarly iPhone too had its share of woe  when it rhymed with Japan’s Aiphone which led to confusion.  Luckily Apple escaped with an agreement for a slight alteration of the Japanese spelling.

Though Apple has time till the end of Feb 2010 to prove this claim against Fujitsu, but it has to be seen how they defend this latest assault on the reputation of their brand. We strongly feel that Apple needs to realize that PR and reputation management are two different things and needs to be dealt accordingly. Being in news for all the bad reasons, is not good business. Remember reputation management is like a goal keeping, you save many but people tend to remember the one you missed.

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