- Appco Group Services
- Reputation management for Hotels – ‘Home away from Home’
- Reputation Management Online Through Right Response!
- Kingfisher Airlines gullibility banking on SBI
- Pfizer pill recall – botched up reputation in wrong pack
- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
Archive for January 2010
David Cameron vs Gordon Brown
January 4, 2010 | 
Author The race has begun between the Conservatives and the Labour party, with 5 months until the next general, what will be interesting is how much the Internet will play in the two parties campaigns. As social network sites allow people to find like minded individuals easier than ever before, it can gain momentum and sabotage the message of a politician very easily.
In the past the parties were very focused on spin, nowadays people have had enough of such tactics and will fight back using sites like facebook. It is very easy now for a party’s manifesto to be hijacked if one or two minor points really trigger a fury of people reacting to them and the bigger picture being lost.
So how it starts is very simple, someone creates a group or page on facebook and starts to invite friends to join, who in turn invite their friends. Shortly people start bookmarking the page through sites like Digg and attracting even more traffic. It doesn’t take long for journalists to pick up on the action through things like Google alerts and BINGO you also have the story appearing in the papers etc.
At the moment the Labour and Conservatives seem more determined to pick each others manifesto apart, I wonder how long it will be before more politicians reputations will be tested and what will come out of the closet over the next 5 months.
Unfortunately in today’s world it is often not what you are saying but how you are saying it which counts.
Posted in politicians, Reputation Management | 
Tags: conservative party, David Cameron, Gordon Brown, Labour Party, politicians, reputation | 
No Comments »
Social Media tuning for better reputation management
Social media lets people discuss the products or services delivered by a person or a company without a personal intervention. It allows
- a person to enter into a dialog with his/her customers
- let him/her optimize the products
- respond to the respective markets
and ultimately manage the real time reputation.
This fabulously leads the concerned person to be successful and have a thriving business. All these advantages of social media sounds really good on paper. You may think a person can do all this without a social media. So what’s the big difference. One big difference is the cost. Maintaining an ongoing social media presence is a huge use of time and effort, which you would definitely gain when your accountant calculates the return on investment compared to other promotional activities you have been doing.
When it comes to content from business to customers, there is a dearth of sustainability. The free content generation will diminish over time, unless there’s a clear return on investment to it. Quality content is hard to produce. Companies that can afford to hire someone to be a web presence will generate quality content. While, social media will continue to be important as a channel for monitoring end consumer needs, wishes, and experiences after using the products.
However, social media requires a large following which seems to be a function of direct marketing skill, more than high quality content creation skill. Ultimately you find that social media is a giant gossip network, and your personal reputation is part of your brand, so you’ll have to manage it. So. if you want to get ahead of the trend then follow Twitter, Facebook and social networks alike and keep tracking your online reputation.
Posted in Company Reputation, Online PR, Reputation Online, Social Network Sites | Tags: facebook, Online Reputation, personal reputation, social media, twitter | 2 Comments »
Van Morrison Hacked – ‘reclusive celebrity’ a thing of the past?
Van Morrison is furiously telling the world that his page was hacked and the claims, that he is a father at 64, is completely false. In this day and age a celebrity wanting to hold dear his/her privacy will find things quite difficult.
The Van Morrison website on Tuesday claimed he had become a dad to George Ivan Morrison III at the age of 64. Producer Gigi was named the mother and that the baby boy was the spitting image of his famous father.
“Totally false, its a hoax” say the new reports from Van, who lives with his wife who is the mother of his two children, today. To have hackers break into your website twice in two months and put out false news about you with the right amount of shock value is just what it takes to get even the most reclusive people come out and defend their reputation.
This story asks these questions – “Can you be a famous recluse these days?” Can a celebrity for reasons known only to them pull a Greta Garbo on the public these days? Can someone simply hack into your site and make shocking claims and force you back into the limelight? Granted Van Morrison was not a recluse, but the prospects of getting a JD Salinger out of his house and into the open is going to be the mother of all scoops, right?
Celebrities are lucky people, but unfortunately very vulnerable to attacks from hackers to paparazzi and from malicious web sites to extortion attempts from people looking to make quick money. People in their employment or trust can any day threaten to reveal their secrets to a tabloid. It’s always the proverbial sword over the head situation.
Celebrity reputation management is serious and round-the-clock work. Online reputation management for celebrities is double the trouble. Unlike the new breed of celebritieswho thrive on shock value and planned wardrobe malfunction just to be in the spotlight, celebrities who have cult status can find the world is a voyeuristic place these days.
A reclusive celebrity may just be a thing of the past, stuff of legends even!