Reputation Management Online

Renaming a company and or brand has both positives and negatives associated with them.  The name can make such a massive difference on the net and doing research is critical.  Take the stag and hen industry, a bunch of friends are going away for a weekend, sounds harmless?  It probably is, but then if that group is a stag weekend or a hen night then this bunch of friends are tagged as a bunch of unruly hooligans.  Choosing a distinct name like Gobananas allows the website to be marketed not only to stag and hen groups but also other group activities unlike stagweekends.com which says what it is.  Gobananas is also a very generic word so in terms of reputation management it is difficult for negative comments to make their way up the search results because of the competition of the word.

Choosing a generic name is therefore critical if you want to protect your reputation online, but also at the same time can make it more difficult for your website to rank highly for its own name. If you choose for example GQ Marketing instead of Poland Marketing then there is less competition on the search term GQ and you run the risk of negative results ranking highly for your company name.

We have in the past advised a few companies to change their trading name if there is a lot of negative results about them on the net.  Sometimes it’s just cheaper and quicker to change a name rather than fight it head on online.  But take heed, if their is a lot of negative things being said about your company, you must first address these issues before it happens again.   We would also set up a safety net by defending your reputation before negative articles have a chance to make their way up the search results again.

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