First is was Steve Ballmer at CES looking an idiot. Then they decided to side with the Chinese government against Google, reminiscent of the evil empire/dark side jibes of the past, courtesy of a statement by, you guessed it, Steve Ballmer. Last and worst it was an acknowledged security hole in Internet Explorer that may have been the cause of the trouble at Google and has led to both Germany and France advising Internet users to change to another browser – a happy circumstance for Google who are heavily promoting their browser, Chrome. Coincidence?
If I was a PR wonk at Microsoft, I would be holding my head in my hands in despair – each step seems out of kilter with customers and opinion-makers. In PR terms governments dissing a key product is just plain nasty.
Meantime the kids are deserting Xbox because of the network costs and Windows 7 is, frankly, underwhelming as an operating system: the cool kids run Linux Ubuntu and the rest are increasingly turning to Apple. Microsoft is disappearing down a reputation black hole where it is extremely profitable but nobody likes them or their products. One possible fate for them is what happened to Xerox – they dominate the desktop computing market but that market disappears to mobile phones and tablet style computers. Will that happen 2010? No. But the world will look very different in 2015.
Microsoft needs to lose it monolithic response to the world: in short it needs to get cool!
Related posts:
- Microsoft’s IE – the weakest link in the China Google hack While Google and China battle it out with threats and...
- Microsoft at CES 2010 – what’s happened to Steve Ballmer? Was that the real Steve Ballmer on the stage for...
- Worm in the Apple Apple’s reputation has always been good thanks to the passionate...
- Google and China Google’s behaviour in China has always been something of a...
- Top 100 Brands lets see how their online reputation is I saw a news article on the BBC about the...
Microsoft Weekus Horribilis
First is was Steve Ballmer at CES looking an idiot. Then they decided to side with the Chinese government against Google, reminiscent of the evil empire/dark side jibes of the past, courtesy of a statement by, you guessed it, Steve Ballmer. Last and worst it was an acknowledged security hole in Internet Explorer that may have been the cause of the trouble at Google and has led to both Germany and France advising Internet users to change to another browser – a happy circumstance for Google who are heavily promoting their browser, Chrome. Coincidence?
If I was a PR wonk at Microsoft, I would be holding my head in my hands in despair – each step seems out of kilter with customers and opinion-makers. In PR terms governments dissing a key product is just plain nasty.
Meantime the kids are deserting Xbox because of the network costs and Windows 7 is, frankly, underwhelming as an operating system: the cool kids run Linux Ubuntu and the rest are increasingly turning to Apple. Microsoft is disappearing down a reputation black hole where it is extremely profitable but nobody likes them or their products. One possible fate for them is what happened to Xerox – they dominate the desktop computing market but that market disappears to mobile phones and tablet style computers. Will that happen 2010? No. But the world will look very different in 2015.
Microsoft needs to lose it monolithic response to the world: in short it needs to get cool!
Related posts: