The race has begun between the Conservatives and the Labour party, with 5 months until the next general, what will be interesting is how much the Internet will play in the two parties campaigns. As social network sites allow people to find like minded individuals easier than ever before, it can gain momentum and sabotage the message of a politician very easily.
In the past the parties were very focused on spin, nowadays people have had enough of such tactics and will fight back using sites like facebook. It is very easy now for a party’s manifesto to be hijacked if one or two minor points really trigger a fury of people reacting to them and the bigger picture being lost.
So how it starts is very simple, someone creates a group or page on facebook and starts to invite friends to join, who in turn invite their friends. Shortly people start bookmarking the page through sites like Digg and attracting even more traffic. It doesn’t take long for journalists to pick up on the action through things like Google alerts and BINGO you also have the story appearing in the papers etc.
At the moment the Labour and Conservatives seem more determined to pick each others manifesto apart, I wonder how long it will be before more politicians reputations will be tested and what will come out of the closet over the next 5 months.
Unfortunately in today’s world it is often not what you are saying but how you are saying it which counts.