Social media lets people discuss the products or services delivered by a  person or a company without  a personal  intervention. It allows

• a person to enter into a dialog with his/her customers
• let him/her optimize the products
• respond to the respective markets

and ultimately manage the real time reputation.
This fabulously leads the concerned person to be successful and have a thriving business.  All these advantages of social media sounds really good on paper. You may think a person can do all this without a social media. So what’s the big difference. One big difference is the cost. Maintaining an ongoing social media presence is a huge use of time and effort, which you would definitely gain when your accountant calculates the return on investment compared to other promotional activities you have been doing.

When it comes to content from business to customers, there is a dearth of sustainability. The free content generation will diminish over time, unless there’s a clear return on investment to it. Quality content is hard to produce. Companies that can afford to hire someone to be a web presence will generate quality content. While, social media will continue to be important as a channel for monitoring end consumer needs, wishes, and experiences after using the products.

However, social media requires a large following which seems to be a function of direct marketing skill, more than high quality content creation skill. Ultimately you find that social media is a giant gossip network, and your personal reputation is part of your brand, so you’ll have to manage it. So. if you want to get ahead of the trend then follow Twitter, Facebook and social networks alike and keep tracking your online reputation.

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