Nestlé’s Reputation: They are not managing, but damaging it

December 25, 2009 |

Author Jayan CM

Nestle – as if the controversy was not enough for their Honey Shreddies, here comes another blow from FDA over their Juicy Juice drink BOOST. The company claims it is a complete Nutritional Drink. FDA says – ‘Nestle is promoting the drink as a medical food and that it treats “failure to thrive” and helps children in chronic illness.

Well about Nestle “Their actions are so loud, one cannot hear what they say“. Nestle seems to oversee the fact that consumers aren’t fools, this age when the world is just a click away it will not take much time for your reputation to go for a ride in matter of minutes. In the recent case we have seen how Twitter and Facebook were flooded with articles and calls to boycott them.

While we know that Nestle is always in controversy, what surprises me is they have no action in place to counter it and are always wondering what hit them.

Strangely they say one thing and go on doing something else. Nestle responses are always generic – send them an e-mail only to get a reply ‘the mail is forwarded to the Switzerland, Headquarters. Their handling of a situation is poorly managed – they bask on PR, which is just an aspect of the approach and not a substitute of Reputation management.

Buying time will only make matter worse; the consumer has the power of Internet. Nestle should let it be known that they are transparent. You cannot hide things from consumer; the skeletons will be out and the rest internet will ensure that you don’t stay in single piece.

Better late than never Nestles should do some brainstorming. Internet and plenty of social media out there it’s a classic example of “word to mouth” for your reputation.

Reputation management – Is your good business getting a bad name When you get a spam mail do not delete it...
Kids “healthy” snacks – nutrition labels hoodwinking us all! The BBC reports that a survey conducted by British Heart...
Managing your online reputation – why and who with? A lot of businesses sit in a tricky space when...
Google’s real-time search integration – Need for reputation management just went off the charts! Google’s real time search integration into searches is for the...
Bad press, damage limitation, PR, crisis management, brand protection Bad press, damage limitation, PR, crisis management, brand protection, call...

Posted in Bad Press, Company Reputation, Damage Limitation, Negative Forums, Online PR, Reputation Management, Reputation News, Reputation Online, Social Network Sites |

Tags: Bad Press, FDA, food and drink industry, nestle controversy, Nestle Honey Shreddies, nestle online reputation, nestle reputation management, Reputation Management, reputation management news

http://www.flickr.com/photos/sff2007/3921989266 Edward Quinto

It really seemed incomprehensible that giant and respectable companies like Nestle traditionally associated with health foods will make wild unsubstantiative marketing claims. I really have to post this comment because here in the Philippines another company – Del Monte is making dubious claims on its pineapple juice product. Every morning on national radio, as I tune in to DZBB, Mr. Mike Enriquez advertises that in a clinical study conducted by Del Monte, a group of school children was spared from infections by regularly drinking pineapple juice. I just shake my head in disbelief whenever I hear this from Mr. Mike Enriques. What kind of a clinical study was it? Was it double blind, what was the sample size, what experimental design was used, how were the results statistically analyzed, etc. If indeed it was so as Del Monte advertises it, why doesnt Del Monte have the findings published in some reputable medical journal. It really upsets me that Del Monte, a well-known and respected brand, is making such wild marketing allegations. To say that their juice is enriched with vitamins or contains antioxidants is OK but to go way beyond that and venture into the realsm of medicine is downright deception. I have high regards for Del Monte, in fact I drink its pineapple juice almost 4 times a week. Del Monte is one of the best companies that I have known for years so please don’t tarnish your good name by making wild marketing claims. I am an Associate Professor teaching microbiology and molecular biology in one of Manila’s best universities.
http://www.flickr.com/photos/sff2007/3921989266 Edward Quinto

It really seemed incomprehensible that giant and respectable companies like Nestle traditionally associated with health foods will make wild unsubstantiative marketing claims. I really have to post this comment because here in the Philippines another company – Del Monte is making dubious claims on its pineapple juice product. Every morning on national radio, as I tune in to DZBB, Mr. Mike Enriquez advertises that in a clinical study conducted by Del Monte, a group of school children was spared from infections by regularly drinking pineapple juice. I just shake my head in disbelief whenever I hear this from Mr. Mike Enriques. What kind of a clinical study was it? Was it double blind, what was the sample size, what experimental design was used, how were the results statistically analyzed, etc. If indeed it was so as Del Monte advertises it, why doesnt Del Monte have the findings published in some reputable medical journal. It really upsets me that Del Monte, a well-known and respected brand, is making such wild marketing allegations. To say that their juice is enriched with vitamins or contains antioxidants is OK but to go way beyond that and venture into the realsm of medicine is downright deception. I have high regards for Del Monte, in fact I drink its pineapple juice almost 4 times a week. Del Monte is one of the best companies that I have known for years so please don’t tarnish your good name by making wild marketing claims. I am an Associate Professor teaching microbiology and molecular biology in one of Manila’s best universities.

Reputation Management Online

Nestlé’s Reputation: They are not managing, but damaging it