Google’s real time search integration into searches is for the time being giving its 6 minutes of fame to anyone who is active on Twitter. Go out there blog about anything topical and before you know BAM you’re in the first five on Google news searches.

The good thing about this is that you can really get a lot of people reading what you want them to read. So if you’re a Tiger Woods you should be out there with expert reputation management guys telling the world that you messed up big time, that you’re seeing a top shrink to handle your “addiction” and that you plan to be back on top of the game in 2010.

The bad thing about this real-time search integration that Google has begun is that, if you have a disgruntled customer, employee, spouse, agent, patient or fan you could be in a blitz of bad press within minutes. Scary? Definitely!

The call for reputation management has just turned into a shout. You need to have daily PR out there as defenders with positive news and content. It’s a minefield out there, more so now.

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