Reputation Management Online

The problem with the Internet is quite often stories in newspaper and PR in the traditional sense is forgotten about days, weeks or months after it was published.  The Internet is an altogether a different beast, it remains there, it stalks you, it follows you and like a snowball can form into a full scale avalanche.  Now this can be good if the news or story is positive, however this can be a nightmare if its negative.

What feeds this avalanche quite simply is the same as how a rumour will start in an office or at school.  “did you hear what such and such got up to at the weekend, John told me he last night, apparently Steve told him” and so on.  Where the Internet plays a much bigger roll in this, is someone can pick up on an article, blog of comment in a forum and write a blog about it and link back to the actual source.  If the story is interesting enough then it doesn’t take long for many people to follow suit and start linking back to the source and the 2nd and 3rd placed posts on other blogs who are also talking about it.

Google’s main factor for deciding how high to rank a page in the search results is how many links it has pointing to it, they are a bit like votes, the more links, the more likely Google will see the post as a relevant article and start to rank it highly.  If you leave the article at the top of the search results then it attracts even more links and stays up their creating momentum and becoming more difficult to budge when you do decide to address it.

So burying your head in the sand and hope negative or bad press online is going to disappear is the worst PR you could do.  That is why reputation management is critical to start straight away, there is nothing better than hearing a client saying “see no negative things are being said our business”, it just means we are doing our job right!

If you are a CEO the last thing you want is your kids reading personal negative things about you (that may or may not be true), quite often we have to not only protect a company name, but also the main drivers behind a corporation.  If these types of comments get on to some of the mainstream forums, then people can be quite brutal and vulgar about what they are saying about you.

Protect your company using reputation management (PR Online) to stop things getting to the top is much easier than trying to bury it later on.   Check out our prices for standard packages – Reputation Management Prices

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