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Buying a company, how’s it’s reputation
December 7, 2009 | 
Author Recently we’ve been contacted by people asking about how much it would cost to clean up a companies reputation if they bought the company? Here is a great article about what a reputation is worth to a company www.businessweek.com
What is the first thing any potential savvy investor or buyer going to do before they buy a company, is do some research. Where is the easiest place to start? That’s right, they Google It!!! An investor will Google not only the company name but also the directors and the CEO, so taking measures to make sure your reputation is positive on the net is critical. Not only are investors opinions important but also the public in general especially if you have shares to sell.
Often a company will make the mistake and monitor how their site is doing for keywords and forget about what people are saying about their actual company. Customer service is more crucial than ever before and having terrible sales guys can hurt you in more ways than one. You only have to see what’s happening with DotComChrome and how many people are complaining about their aggressive sales tactics. It’s so bad there sales guys ask you to type in their company website in the URL bar rather than just Google dotcomchrome as their is so much negative stuff about them.
So if you are selling shares or looking to get investors make sure you check your online reputation first, if you don’t, it could cost you a fortune!!!
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