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The Holocaust is a not a commercial backdrop
November 30, 2009 | 
Author EasyJet have pulped 200,000 copies of their inflight magazine rather than risk the ire of travellers after locating a fashion shoot against the backdrop of the Berlin Holocaust museum. I have to say it seems a little strange to even think about doing something like that. It is not as if Easyjet travellers are cutting edge and enjoy sharp irony.
The holocaust is a NO for any type of commercial exploitation even if politicians routinely use it for political purposes. What is interesting is that EasyJet got it straight away and decided the cost to the business reputation was too high to risk. Sure the story has been covered in the press, but their response showed that they were alert to the sensitivity and sensibility of their passengers.
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