I wrote a post back in 2007 called PR – Be Careful which was my first real insight into how pr companies work.  A few years on and a bit more experience, has shown me how PR, SEO and Reputation Management should be a combined strategy.

I have seen the best and the worst of PR so here are some healthy tips going forward:

1. PR companies would normally take 2 different stances when it come to damage limitation either respond positively to the story or ignore it and hope it goes away.   Both can be a dangerous game on the Internet, if you react to a story or someone’s comments on a forum directly then quite often than not it will attract more negative comments.  If you ignore it, then again it can attract even more negative comments if it appears high in the search results.
2. Using a PR company to create press releases is a great way to get positive stories out there, make sure you use online channels as well.
3. SEO, make sure your own website and or blogs can be found, a customer should be able to find your site easily and quickly so ranking number one for your own site is critical.
4. Reputation  management is a combination of content, SEO and PR by filling the net with positive stories that rank highly for your company is how best to protect your reputation online.

SEO (search engine optimisation) , PR and Reputation Management services all play a significant roll to protect you name, company or brand.  We have built a working relationship with many of these types of companies over the years and have achieved great success with it.

We do provide a article and content service, but do find it very useful if clients can also provide content which we can use to fill the Internet with positive stories and feedback, customer reviews are also a great source for stories.