Reputation Management Online

Celebrity Damage Limitation

Shows like the X Factor always bring it home when things are not preempted, especially when it comes to damage limitation and reputation management online.  The contestants are thrown into the light and the public which is fuelled by the press can be very cruel indeed.  You only have to see the blogs, social network sites going after contestants like John and Edward and Danyl Johnson.

Any celebrity will attract good and bad reviews, but the difference is when it starts to get nasty.  A Celebrity’s name is everything, its their brand, their product and their reputation and therefore protecting it and making sure you have damage limitation both off line and online is crucial.

People perception of a celebrity is everything, especially when it comes to advertisers looking for someone to represent them.  The two biggest issues with the Internet are one, because things are written then people assume it to be correct even when it is not (look at wikipedia to see examples of that) and the second reason is because any negative content stays on the Internet 24 / 7.  Papers and magazines have a shelf life 1 day to 1 month, however the Internet is different, it’s on all the time.  Quite often the advise from the experts in PR and damage limitation is just to ignore negative publications and it will go away.  The Internet is completely different, if you ignore negative content it can get momentum and start becoming much more of an issue.  How you deal with online negative content is crucial because you also don’t want to deal with it in the wrong way as it can also be like poring fuel on a fire.

We specialise in celebrity damage control and reputation management online, if you want to protect your name or need help with negative results appearing in the search results then please get in touch with us confidentially.

Call: UK +44(0)845 862 1893

Call: USA +1 646 723 3965

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