A paper from UCLA (Magic at Work: Quasi-Magical Explanations about Colleagues and Leaders by Maia Young) suggests that mystique and shamanism is a key criteria for the reputation of CEOs. The research showed that being hardworking and loyal was not as significant to employees as having a CEO who was a visionary; someone like Steve Jobs of Apple. We know from research that the CEO’s reputation is a key component of the overall company reputation, the UCLA research suggests that the important characteristic of the CEO is that he should be seen as magical in his effect. (There is more details in Psychology Today here)
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CEO Reputation – Magic at work
A paper from UCLA (Magic at Work: Quasi-Magical Explanations about Colleagues and Leaders by Maia Young) suggests that mystique and shamanism is a key criteria for the reputation of CEOs. The research showed that being hardworking and loyal was not as significant to employees as having a CEO who was a visionary; someone like Steve Jobs of Apple. We know from research that the CEO’s reputation is a key component of the overall company reputation, the UCLA research suggests that the important characteristic of the CEO is that he should be seen as magical in his effect. (There is more details in Psychology Today here)
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