Reputation Management Online

After reading Richard Branson book “Stripped Bare”, it’s no surprising the Virgin brand has done well for its self.  Richard has totally understood the importance of positioning his brand and creating a positive reputation about him and his Virgin Companies.  By creating this positive forward thinking extravagant reputation he has really benefited by people also being very positive about them, especially when it comes to Virgin being the under dog and taking on the big companies.  You only have to see what they achieved in NZ and AU in terms of taking over the domestic and short airline business, who else would also take on a giant like Coca Cola?

Creating positive stories, events and also different companies trading off the the brand name Virgin has allowed them to keep positive results in the search engines.  I typed in search this morning and got the following results and see the SERP’s:

1. www.virgin-atlantic.com
2. www.virginmedia.com
3. www.virgin.com
4. www.virgin.com/music
5. www.virgintrains.co.uk
6. www.virginmobile.com/vm/home.do
7. www.virginholidays.co.uk
8. uk.virginmoney.com
9. www.virginmoney.com
10. www.virginradio.co.uk

This shows the power of having a positive brand, I don’t think I have seen such a positive set of results for any company in Google’s search results.  Virgin’s group pretty much have control of the first 4 pages of google.

Virgin’s attitude to doing business has been completely different to Ryanair, I wonder how well Ryanair would do if they try to move their brand into other industries…

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