Reputation Management Online

What does reputation actually mean?

The dictionary definition is

1. The general estimation in which a person is held by the public.
2. The state or situation of being held in high esteem.
3. A specific characteristic or trait ascribed to a person or thing: a reputation for courtesy.

noun

1. Public estimation of someone: character, name, report, repute. Informal rep. See respect/contempt/standing.
2. Wide recognition for one’s deeds: celebrity, fame, famousness, notoriety, popularity, renown, repute. See knowledge/ignorance.
3. A person’s high standing among others: dignity, good name, good report, honor, prestige, repute, respect, status. See respect/contempt/standing.

So how this effects you

Online reputation management or ORM is not a common phrase YET, like SEO was a term not used by average business owner 5 years ago.  As time progresses and people start to hear from customers “Did you know such and such said they are not happy with your service on a website X”, they will start looking for ORM services. How will potential customers know what to look for, the may start off with search terms like Search Engine Optimisation or Search Engine Marketing.  Although many SEO companies can help with ORM, it is altogether a bigger beast and requires a company with experience in the field.

Steps to online reputation management

The best steps to online reputation are definitely the pre-emptive measures, like any service if you call a plumber out at 10pm you will pay way more than if you can schedule a normal time.  Reputation management is much the same, unless you company name is a popular name like “Music Download ltd”  then for the most part a reputation management company should be able to get quick results quickly.

Some simple steps to help you get going:

1. Make sure you have a well optimised site
2. Sign up to Social Network Sites like facebook, twitter, etc
3. Register blogs and wordpress
4. Create some articles
5. Do some online press release

Of course all this takes time and resources so if you need a hand then get in touch and we can certainly do a lot of the work needed to help your reputation online.

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