Reputation Management Online

I often get clients using Google Alerts and emailing me about a new posting, especially blog posting.  I have to say there are a few issues with Google Alerts, number 1 is often google picks up blogs actually hosted on WordPress and Blogger.com and often misses thousands of blogs hosted on actual domains.  The other main issue is quite often the alert does not actually mean the page is going to rank well for the keyword.  Out of 100 alerts I would say on 5% actually make it onto the first page normally via Google News which only lasts 24 hours.

So often the Google Alerts only relates to the blog search and not the web search.  I don’t know about you, but I never use google’s blog search and I think there is only 2 reasons why anyone would:

1. Me Searching – looking to see how well your own blogs and posts are doing
2. Real Time Searching – Before google got fantastic at updating the web results and their bots fly around scrounging for new news, blog searching was a more effective way to track how well a particular story was doing.

I have searched for figures on how many people use the Google blog search facility and to date not found anything solid , Google does not make it an obvious search choice option unlike pictures and videos, so I’m guessing that it’s not that popular filter.

So don’t panic if you get a Google alert and its a negative story about you or your company, as it probably won’t come to much.  |However it is a usefulcustomer service feedback tool and also helpful to watch a story just in case it does create momentum and start moving upwards.

Another sure way of reducing the likely hood of negative content rising up the search engine is of course to take positive reputation management steps to stop it.

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