- Twitter to lose its reputation as a free speech platform?
- IIPM worried about Google Suggest, why is it so?
- Reputation Management Tip for 2012: Brands need to tap into social media search!
- Facebook Timeline and Reputation Management
- Apple Siri gender bias or glitch?
- Google+ vs Facebook – its not over yet!
- The Ethics of Self Promotion Through Charitable Causes (A Case Study)
- Google scraps sidewiki – will you miss it?
- Facebook, the trust factor
- BlackBerry Blackout- RIM’s Reputation Takes another Hit
Archive for August 2009
Each industry brings its own online reputation challengers
August 19, 2009 | 
Author
Some industries bring inevitably more challengers for reputation management, much of it depends on how active the industry is online. Take software, web design or SEO these industries naturally do a lot of their business and work on the net. With loads of forums and groups it’s very easy to get a negative or bad reputation with so many people writing content and pages on line.
It’s because of this that we will often need to do some research into a company or industry before we price up SEO or reputation management.
Another big influence is how many customers your business has, if you run a hotel you are more likely to have a lot more customers talking about you than say a garage does. Because of this, there is more likely just because of the law of averages to be negative content on the net.
Another big factor is how competitive is the market, often negative driven websites make money through advertising so they encourage people to right negative content. Sites like wiki and Rip Off Report make it very easy for people to get pages ranking well in Google.
Posted in Company Reputation, Reputation Management | 
Tags: Bad Press, Reputation Management, search engine marketing, SEO | 
No Comments »
The secret to reputation management
The trick to reputation management is content, if you own blogs sites and social network accounts keeping these channels up to date and active is critical to your online reputation.
The main reasons is search engines like to see sites being updated with new content. This shows that the site is still active and that you care about it. The other main reason is for your customers. How many times have you seen a site with a 2008 price list? If you have content that is out of date it either means you’ve not bothered about updating your site or your business does not exist.
Make sure that you are updating your profiles, sites and blogs, most of the services we provide our clients with is keeping content up to date as this can be very time consuming.
Posted in Reputation Management | Tags: Content, Content Services, Opdating Profiles, Reputation Management, Social Networks | No Comments »
Friendfeed and Facebook whats that mean for you
With the development of Social Network sites over the years, for the best part any negative content appearing on them has stayed hidden from Google.
For groups set up like IHATEYOURCOMPANY most of the time they were not seen by the search engines as facebook blocked them spidering the site. However as sites like Facebook buy and develop their own search engines this kind of negative content can and probably will start to appear on alternative search engines.
It’s now more critical to get on top of social network sites and understand how they can help your business otherwise they could start damaging it.
Se how we at ReputationManagementfor.com can help you business protect itself from such attacks.
Posted in Reputation News | Tags: facebook. friendfeed, Reputation Management, social sites | No Comments »
Real Estate Reputation Management
Nowadays real estate plays major role in every countries growing economy. So just when you are planning to initiate a huge project and things are fine, you find less takers for your dream project. The online business has become very vulnerable, just a click of the mouse and your company’s reputation will come down tumbling. This can be the act of disgruntled competitor or customers, so what happens when potential customers find hard criticisms while searching for your company.
No doubt these types of negative propaganda will do immense damage to your profitability as well business especially when they appear on the first page of google. However, there are ways to counter them by applying solution through reputation management experts. One of the few things to be taken care doing so is by continuously monitor what others say about you online. Counter them through continuous dialog in the comment section where the negative source is posted. Set alert in your company’s name so that any comments posted comes to you first. Put us a note and we will help you how to counter negative comments that could potentially damage your business.
Posted in Company Reputation, Reputation Management | Tags: Real estate, Reputation Management, seo reputation management | No Comments »
Our Malign World
Companies often focus their brand efforts on customers and potential customers, ignoring other potential stakeholders who can be equally vociferous in their criticisms.
Brand promises need to apply equally: consumers, employees, suppliers and business partners. In fact depending on your industry there could be many stakeholders to consider. If you are an oil company or mineral producer, local enviromental communities can have a major impact upon your reputation. Witness the recent connection between Shell and their operations in Nigeria.
If you have a product recall, consumers will complain, but a sacked employee or unpaid supplier can be even more vehement attacking your reputation.
The problem all companies face is that stakeholder access to channels for complaint is proliferating fast – blogs, forums, social networks, twitter, and personal web projects. In the past stakeholders had to engage with journalists and persuade news organisations to cover their story. Today, they publish and you are damned.
What can you do?
- Monitor
- Work on your management processes: if you always pay your suppliers late then you are simply inviting criticism. If you sack employees unfairly, they have every right to complain.
- Investigate complaints so you can demonstrate that you are serious about being a good organisation.
Competition taking your reputation and trashing?
I hear more and more of unscrupulous companies attacking their competitors by posting false negative content from supposedly unhappy customers. In today’s world where more and more people using engines like google to research and find companies online it’s critical to make sure you are on top of your online reputation.
Competitors will try and beat you where ever they can and protecting your online reputation could mean your survival. Having another company attack their competitors is not new, but how they can do it today on the internet is. It’s very easy to get negative content about a company to the top of Google and way harder to get rid of it once it’s there. So taking pre emptive measures is the best way to protect your business reputation online.
Unfortunately like newspapers when people read about a company they take it as fact so make sure they are reading what you want them to.
Posted in RM Commentary | Tags: Business reputation Online, Competition, negative content, Negative Customer | No Comments »
Online Reputation and Your Business
There is one important thing most of the companies forget when they are in online business. The company owners, whether big or small often forget about their online reputation. It is important to notice that, even if your business is small the social media users talk about it online. They usually get into frequent conversations in the social networking sites and forums about products and services.It is really troubling that the blogs and forums often rank well in Google than your own web site. Its easy to ignore these kind of conversations but the impact it has on the business is really big. Online reputation can have a significant impact on your offline business relationships.
So when there is a negative impact on your business,and a considerable number of your customers searching on Google for your product , they may be getting this negative comment on a forum or in a blog about your product. Definitely he will think twice, and he will go for another product which does not give him a bad review.
Companies always think that their products or services are the best, as far as the quality and price are considered. They think they are always right and the customers know that. But what about the actual opinion of the customers? Customers think there are many choices for them, there are so many better products and services. They just want to know more and when they go online and find negative reviews they step back and go for better products.
So online reputation is very important for your business to do better.”You may not care about politics but politics cares about you.” is an old saying that also applies to social media and also the Web.
But don’t worry about the bad reviews. The world is not going to end! There are many ways to take care of the bad reputation. That is why professionals like us exist here to help you.
Posted in Company Reputation | Tags: Online Business, Reputation Management, SEO Reputaion Management | No Comments »
Interesting Ideas to Boost Your Tourism Business
Today, the general scenario is that to even decide the vacation destination, the tour package and the tour company which suits you the best, holidaymakers resort to the Internet and other online searches. For planning good trips and to purchase attractive travel packages, most vacationers opt for those sites which enjoy a good reputation in the industry as well as have good search engine results. No wonder why all tourism companies out there work towards building their reputation online.
There are many sources in the Internet like travel forums where we can post our opinions, comments and photos about the various tour and travel packages offered by different tour companies. Negative comments posted about a particular tour company in the forums will result in an adverse impact in search engines and finally the company’s tour business gets affected inspite of the fact that they carry out all other duties almost perfectly. It is a real difficult and impossible task to manage your reputation online taking into account the various and huge number of negative opinions and comments which contribute to plummeting its reputation.
So, if you really want to build the online reputation of your tourism promoting company and are worried about the negative posts as well as negative forums, there is good news waiting for you. Call us at +44 (0)871 789 6200 or send us an email to info@reputationmanagementfor.com regarding all your queries and problems related to the online reputation of your company.
We are always there when you need, ready to help. We can help you in regaining and building up your online reputation by adding more positive contents, comments, ranking and lot more things which can gift your site increased traffic. Build your online reputation with us.
How easy it is to attack your reputation online
With social sites it’s so easy now to set up an account pretending to be company or person and write anything. We have seen clients brands used without their knowledge and then start to wonder why the enquiries coming from the website have dropped. When we search on line we discover result 3 and 4 contain negative content often which is incorrect or unjustified.
The problem with network sites is many of them carry a lot of weight in the search results so it’s quite easy to rank well for a company or persons name as they tend not to be very competitive search terms.
As part of our online reputation management service we register you with all the main social network sites not only to help with your branding but also to stop hoax accounts being set up.
Posted in RM Commentary | Tags: Online Reputation, PR / Public Relations, Reputation Management | No Comments »
When best to tackle your Business Reputation Online
When a company comes to us after the negative content or bad press has reached the top of the search engines then normally the costs incurred increase dramatically. There are 2 main reasons:
The best way to tackle your online reputation is to take pre-emptive measures, taking a pro active approach and adding content all the time keeping your social network sites up to date and monitoring possible negative stories and threats. It’s critical to understand what’s involved to maintain a positive business reputation online.