Reputation Management Online

We often think of reputation management being about written negative content, but as this video shows, with a bit of magic and imagination you can create a very effective method to get back at a company if you feel hard done by.

United Airlines frustrated a customer, little did they know that as of today he has told 5,273,284 people.  I think that may cost United Airlines a wee bit more than just dealing with his complaints quickly and efficiently.

As more channels become available in the search results like comments, blogs, videos and photos it makes you appreciate how Google Alerts only covers a small amount of the content flying around the internet.

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