When a company comes to us after the negative content or bad press has reached the top of the search engines then normally the costs incurred increase dramatically.   There are 2 main reasons:

1. By the time negative content has reached the first page of Google already, customers, suppliers and partners will have seen or been alerted to the bad press or content.
2. Like calling out a plumber in the middle of the night, when a reputation management company has to deal with a crisis then it often means a lot more work is needed and again costs more to remove the negative content.

The best way to tackle your online reputation is to take pre-emptive measures, taking a pro active approach and adding content all the time keeping your social network sites up to date and monitoring possible negative stories and threats.  It’s critical to understand what’s involved to maintain a positive business reputation online.