Reputation Management Online

Bad press used to be a word for offline newspapers and TV reports, but now with many of TV channels and Newspapers having websites, the offline world is hitting the online world in a big way.

Bad press in a newspaper eventually goes away especially if the story does not attract much attention.  However the opposite can be said for online bad press, if your company name is something unusual like Taamtons Shoe, then it is more likely not going to benefit from having a common name like John Smith Shoe.  Having an unusual name will mean the search engines are more likely to show pages both positive or negative about Taamtons Shoe, where John Smith Shoe is going to show many more results because how common the name is.

Another a great example is of the Directors

• Mark Scott
• Sholto Ramsay

If you search Mark Scott then their 53,000,000 results and nothing about Mark on the first page, however if you search Sholto Ramsay then there is only 11,000 results.  The first page is pretty much has everything to do with Sholto!!!

So creating a unique business name can bring pro's and con's:

Pro

1. Not much in the way of competition
2. Can get correct usernames on social site
3. Can get domains and urls on 3rd party websites

Con

1. Any negative content could easily reach the top
2. Continues content will need to be published
3. Easy for people to get negative pages about your company up the search results if you are not proactive.

Again shorten names can also cause issues for companies here are some examples:

• KFC
• BA
• BT
• IBM
• HBOS
• RBS
• AA
• RAC
• AOL
• AT&T
• TNT

These acronyms often only refer to the company and not used anywhere else in everyday language, so again this means this companies need to work harder at keeping a clean slate and acting on bad press as quickly as possible.

If you need help with bad press then contact us:

Reputation Management Services

Call: UK +44(0)845 862 1893 Mark or Sholto

Call: USA +1 646 723 3965 Alex

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